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Majority of shoppers will switch to brands that match their values, Adobe research finds

Adobe has today released new research that found nearly 60% of UK consumers would switch to brands that represent the values that are important to them. The research, published in Adobe’s ‘Getting eCommerce right in the 2020s’ report, reveals how

24/02/2022 | Data Time, Research | Read More

One in four shoppers plan to spend more on Black Friday bargains this year, Adobe finds

Adobe today released its latest Adobe Digital Economy Index for the UK, revealing that UK shoppers spent £10.4 billion online in October – an increase of 5% on last year’s Covid-driven gains and an indication that many consumers started their

24/11/2021 | Data Time, Research | Read More

Seven in 10 customers will buy more from brands they trust, Adobe finds

Adobe today announced new research revealing British businesses face losing a large portion of their customer base, with 71% of UK customers willing to stop purchasing from a company altogether if their trust is broken – but the data also

04/11/2021 | Data Time, Research | Read More

Adobe and YouGov reveal how COVID-19 transformed UK businesses

Eight months have passed since the UK began its first COVID-19 lockdown, closing all but the most essential of retailers and imposing limits to in-store operations for those business that were able to keep their physical locations open.

24/11/2020 | Data Time, Research | Read More
Adobe research reveals UK is nation of one-stop online shoppers

Adobe research reveals UK is nation of one-stop online shoppers

New research from Adobe into the online shopping habits of UK consumers between March and June found that online marketplaces, such as Amazon, were four-times more popular than retailers’ own websites and apps, demonstrating the appeal of quick, convenient, one-stop

18/08/2020 | Data Time | Read More

Covid-19 drives e-commerce surge, Adobe Digital Economy Index shows

Adobe today unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyses trillions of online transactions across 100 million product SKUs in 18 product categories. Growing at a faster pace than the economy as

31/03/2020 | Data Time, Research | Read More

Adobe unveils Adobe Experience Manager as a Cloud Service…and UnderArmour is early adopter

Adobe has unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customisation options that marketers and developers demand, combined

14/01/2020 | Retail News, Retail Technology, Retailer News | Read More

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Adobe today released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017.  The findings, based

16/11/2018 | Data Time, Research | Read More

Businesses that prioritise customer experience significantly outperform competitors, finds Adobe

Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA

21/02/2018 | Data Time, Reports | Read More

Adobe reveals five questions brands should ask to become an experience business in 2018

A recent study by Adobe and Goldsmiths, University of London, found that customer loyalty is changing. Brands used to measure loyalty through recommendation, responsiveness and retention, but digital transformation – both within businesses and the lives of consumers – has

29/11/2017 | Data Time, Research | Read More

Adobe tips voice, AI and timely personalisation among top marketing trends for 2017

John Watton, EMEA marketing Director, Adobe, has a clutch of 2017 marketing predictions

06/01/2017 | Comment, Opinion Time | Read More

Black Friday breaks online sales record at $3.34bn, Adobe data shows

Adobe today released its 2016 online shopping data for Black Friday and Thanksgiving Day. More than $5bn ($5.27bn) was spent online by the end of Black Friday, a 17.7% increase year-over-year (YoY). Black Friday set a new record by surpassing

29/11/2016 | Data Time, Research | Read More

Adobe reports falling consumer goods prices for six consecutive months

Adobe has announced the release of its monthly Digital Price Index (DPI) for July, which identifies new trends in online grocery shopping and the continued impact of Brexit on London flight and hotel prices. Online grocery shopping and in-store pickup

15/08/2016 | Retail News | Read More

Adobe EMEA marketing director, John Watton, offers top 2016 marketing predictions

The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA marketing director, Adobe, shares his thoughts on what this means for marketers in the year ahead

15/12/2015 | Comment, Opinion Time | Read More

Online Christmas shopping in UK forecast to hit £17.7bn, Adobe reports

Adobe today released its 2015 Adobe® Digital Index Online Holiday Shopping Prediction for this year’s Christmas shopping season, defined as the entire months of November and December. The data analysis – based on more than one trillion visits to 4,500 retail websites over

29/10/2015 | Data Time, Research | Read More

Physical stores go digital to unite retail experiences, IDC and Adobe study reveals

Half (50%) of UK retailers are investing in in-store location-based technologies – such as iBeacons – as consumers expect a continuation of the personalised digital experiences found online. New IDC insight, sponsored by Adobe, also reveals that 30% of retailers are

21/10/2015 | Data Time, Research | Read More

Savvy online consumers force marketers to rethink traditional marketing mix, Adobe finds

According to an online YouGov poll of over 2,000 UK consumers commissioned by Adobe, online purchasing decisions are now most influenced by price (32%), product quality (17%), online reviews (15%) and offers (10%). While price and product remain key for

01/10/2015 | Data Time, Research | Read More

Over a tenth of online sales in Europe at Christmas will be on mobiles, Adobe predicts

Adobe has released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s holiday shopping season, defined as the entire months of November and December.  In Europe, the company’s data analysis predicts 12.4% of total

06/11/2013 | Data Time, Research | Read More

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