Adobe has today released new research that found nearly 60% of UK consumers would switch to brands that represent the values that are important to them. The research, published in Adobe’s ‘Getting eCommerce right in the 2020s’ report, reveals how
Adobe today released its latest Adobe Digital Economy Index for the UK, revealing that UK shoppers spent £10.4 billion online in October – an increase of 5% on last year’s Covid-driven gains and an indication that many consumers started their
Adobe today announced new research revealing British businesses face losing a large portion of their customer base, with 71% of UK customers willing to stop purchasing from a company altogether if their trust is broken – but the data also
Eight months have passed since the UK began its first COVID-19 lockdown, closing all but the most essential of retailers and imposing limits to in-store operations for those business that were able to keep their physical locations open.
New research from Adobe into the online shopping habits of UK consumers between March and June found that online marketplaces, such as Amazon, were four-times more popular than retailers’ own websites and apps, demonstrating the appeal of quick, convenient, one-stop
Adobe today unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyses trillions of online transactions across 100 million product SKUs in 18 product categories. Growing at a faster pace than the economy as
Adobe has unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customisation options that marketers and developers demand, combined
Adobe today released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017. The findings, based
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA
A recent study by Adobe and Goldsmiths, University of London, found that customer loyalty is changing. Brands used to measure loyalty through recommendation, responsiveness and retention, but digital transformation – both within businesses and the lives of consumers – has
John Watton, EMEA marketing Director, Adobe, has a clutch of 2017 marketing predictions
Adobe today released its 2016 online shopping data for Black Friday and Thanksgiving Day. More than $5bn ($5.27bn) was spent online by the end of Black Friday, a 17.7% increase year-over-year (YoY). Black Friday set a new record by surpassing
Adobe has announced the release of its monthly Digital Price Index (DPI) for July, which identifies new trends in online grocery shopping and the continued impact of Brexit on London flight and hotel prices. Online grocery shopping and in-store pickup
The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA marketing director, Adobe, shares his thoughts on what this means for marketers in the year ahead
Adobe today released its 2015 Adobe® Digital Index Online Holiday Shopping Prediction for this year’s Christmas shopping season, defined as the entire months of November and December. The data analysis – based on more than one trillion visits to 4,500 retail websites over
Half (50%) of UK retailers are investing in in-store location-based technologies – such as iBeacons – as consumers expect a continuation of the personalised digital experiences found online. New IDC insight, sponsored by Adobe, also reveals that 30% of retailers are
According to an online YouGov poll of over 2,000 UK consumers commissioned by Adobe, online purchasing decisions are now most influenced by price (32%), product quality (17%), online reviews (15%) and offers (10%). While price and product remain key for
Adobe has released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s holiday shopping season, defined as the entire months of November and December. In Europe, the company’s data analysis predicts 12.4% of total
