Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019 - research in the latest report from Tribe, a leading web performance and testing
Spar is launching an exciting new media campaign, aimed at surprising shoppers with all the products they can find in their local store. In a series of TV ads and sponsorship, the new media campaign focuses on eight headline products. To
As part of a new campaign entitled Bags to School, British lifestyle brand, Cath Kidston has created and released a short film to celebrate the start of the school year; the brand’s first piece of content for a dedicated Back to
Durex has launched a new global online campaign for Durex Play to show lovers that, with Durex, they can bring something new to their sex life this summer. The 360 campaign created by TMW Unlimited, features an online video showing
Marmite, the iconic British brand from Unilever UK, is set to roll out an integrated advertising campaign to support the launch of its limited edition summer spread, available to buy until September. Kicking off on 27 July, ‘The Summer of Love
The volume of items purchased from the UK’s leading supermarkets increased year-on-year for the sixth consecutive month, according to the latest data from global information and insights company Nielsen. Sales volume increased +0.5% during the four weeks ending 23 May 2015
Arla Foods, the farmer-owned dairy company, is unveiling the latest phase of its multi-million pound campaign that has seen it start to build value in its healthier product portfolio to households across the UK. This phase will focus on driving
Online electricals retailer, AO.com, is set to launch a new multi-channel ‘Loved by Millions’ marketing campaign that sees the brand putting its customer satisfaction ratings and Facebook following of over 1.6m fans at the heart of its marketing communications strategy.
Following its first foray into TV advertising in May 2014, Maplin, the electronics specialist, is about to unveil the evolution of this campaign: an omni-channel approach aimed at building on the original “Maplin Moment” theme. The new advert builds on
Holland’s, producer of pies and pastries for over 160 years, is launching a new series of TV adverts to the nation on 2 February 2015, The series of ads shows Holland’s Pies encapsulating it’s roles as the butcher, the baker and the proper
Leading frozen food brand Birds Eye is today unveiling a new strand of its ‘Food of Life’ advertising campaign, in partnership with prime television network ITV. Presenting families with ideas on how to serve Birds Eye food in new and
Symbol group Spar UK reports it is already having a very happy 2015, with excellent Christmas and New Year trading figures, striking Shop & Win campaign results, and Spar brand back on TV screens to boot. Spar said its like-for-like wholesale
Westfield claims it is set to challenge traditional Christmas messaging with the launch of its 2014 proposition, ‘The Christmas Before Christmas’ – a campaign that celebrates the joy and excitement of the whole festive period and not just Christmas Day. Released
Currys PC World is launching an advertising campaign, which places the customer at the heart of the brand. According to the retailer, the campaign is designed to reflect a more customer-focused business and a destination for trusted advice and expertise, and the latest technology. The idea behind the
Consumer spend at the UK’s leading supermarkets during the four weeks ending 13 September 2014 was down -1.6% versus the same period a year ago – according to the latest data from global information and insights company Nielsen. Sales volume dropped -1.9%. “Despite
Online healthier snacks retailer, graze.com, has launched its ‘Inspired Snacks’ advertising campaign. The campaign is reported to be graze.com’s largest ever, reflecting the six-year-old company’s continuing growth and expansion – graze.com is the fastest growing food business in the UK according to the
Argos is heralding the launch of Heart of House, its first ever home and furniture power brand, with a through-the-line campaign, kicking off with TV advertising on 25 August 2014 and running across press, digital, social and PR. The campaign, which was
December is the most important month of the year for UK retailer Marks & Spencer, and its advertising campaigns are the cornerstone of its holiday strategy. When its 2013 prime time Christmas TV ad campaign encouraged people to visit a dedicated
Leading customer science company, dunnhumby, and viewing intelligence specialist, Sky IQ, have formed a partnership to help brands create more relevant and effective advertising campaigns. The partnership, which has launched with pilots for some major UK brands, combines dunnhumby’s customer
Children’s food brand Little Dish has unveiled a complete revamp of its range of chilled meals for toddlers aged from one plus, with four new recipes – including a limited edition variant – improved nutritionals and refreshed packaging. The company has
Royal Mail is launching its first TV advertising campaign aimed at parcel business customers for almost five years. The campaign, which aired last night ( 5 March 2014) during England’s World Cup warm-up against Denmark on ITV1, is promoting Royal
Value energy drink Emerge is aiming to reach new audiences and new heights with its 2014 marketing strategy, including student targeting. Building on the brand’s record-breaking marketing campaign for 2013, which helped Emerge become the UK’s fastest-growing value functional energy
One of the UK’s leading small business advice organisations has welcomed a new report that reveals that only 30% of SMEs in the UK invest in advertising as a way of stimulating competition, innovation and expansion. The report – Advertising
The Weather Channel Global Media and the Met Office are hosting a joint event today to introduce weather as an advertising category to brands and media agency executives. The event, at the Century Club in London, will include over 80
Millward Brown, a global leader in brand, media and communications research, reports it has carried out more than 3,000 facial coding studies globally (166 in the UK) over the last year, an annual growth rate of 700%. The world’s largest
