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Nielsen: late shopping surge fails to prevent lowest Christmas supermarket sales growth in seven years

Nielsen: late shopping surge fails to prevent lowest Christmas supermarket sales growth in seven years

A combination of factors meant year-on-year sales growths at the UK’s leading supermarkets over the four weeks across Christmas hit their lowest levels in at least seven years – according to global information and insights company Nielsen. Despite consumers spending

17/01/2014 | Data Time, Research | Read More
Co-operative Food Christmas advertising campaign showcases convenient locations

Co-operative Food Christmas advertising campaign showcases convenient locations

The Co-operative Food’s Christmas marketing campaign, which launched this month, focuses on the community-based retailer’s unrivalled reach and its improved and extended festive food range. The strapline for the retailer’s campaign – Relax, Christmas is just round the corner –

05/11/2013 | Advertising, Convenience and independent retailers, Retail News, Retailer News, Services Time | Read More

Nielsen: UK supermarkets boost advertising budgets to encourage consumers to spend

In an effort to counter slowing sales growths since the summer, the UK’s major supermarkets have spent 14% more on TV and press advertising in the four weeks to mid-October than in the same period last year.Meanwhile, aggregate sales value

28/10/2013 | Data Time, Research | Read More
The happy egg co. to launch biggest TV advertising campaign to date during X Factor

The happy egg co. to launch biggest TV advertising campaign to date during X Factor

Free range egg producer the happy egg co. is launching its biggest TV advertising campaign to date to highlight the company’s credentials as a leading authority on hen happiness. The advert created by The Clinton Partnership, ‘Free Range Fun’ was

02/10/2013 | Advertising, Manufacturer news, Retail News, Services Time | Read More
Co-operative launches TV and radio advertising campaign to promote new ready meals

Co-operative launches TV and radio advertising campaign to promote new ready meals

The Co-operative is launching an advertising campaign to promote its new and improved range of chilled ready meals and pizzas. The campaign, which has the tagline “Food so good, anyone would think you’d made it yourself”, launches today (18 September

18/09/2013 | Advertising, Convenience and independent retailers, Retail News, Retailer News, Services Time | Read More
Carlsberg launches fan site and ticket offer as ‘beer’ of Barclays Premier League

Carlsberg launches fan site and ticket offer as ‘beer’ of Barclays Premier League

Carlsberg is supporting its first ever season as official beer of the Barclays Premier League with an innovative new site that brings football fans together and helps them win tickets to see their team play. Carlsberg is inviting fans to

19/08/2013 | Advertising, Digital advertising, Manufacturer news, Retail News, Services Time | Read More
The Co-operative Food launches ‘festive’ summer TV advertising campaign

The Co-operative Food launches ‘festive’ summer TV advertising campaign

The Co-operative Food is launching a summer advertising campaign, to create excitement around its seasonal lines, bring its summer promotional package to life and drive footfall throughout this busy trading period.  Taking inspiration from traditional Christmas food ads, the new

25/06/2013 | Convenience and independent retailers, Retail News, Retailer News | Read More
Spar UK adds media centre for suppliers to target its 5m convenience customers

Spar UK adds media centre for suppliers to target its 5m convenience customers

Spar UK has launched a media centre, offering FMCG suppliers an opportunity to communicate their promotions with convenience customers in Spar stores across the UK.  Based within its central office in Harrow, Spar said the media centre will provide suppliers with

30/04/2013 | Convenience and independent retailers, Retail News, Retailer News | Read More
Increased advertising spend boosts supermarket sales at Christmas, finds Nielsen

Increased advertising spend boosts supermarket sales at Christmas, finds Nielsen

Large increases in TV and press advertising spend resulted in a strong finish to 2012 for the UK’s leading supermarkets, according to the latest retailer performance figures from Nielsen. They show aggregate sales growth for the UK’s leading supermarkets during

17/01/2013 | Data Time, Research | Read More
John Lewis campaign awarded Grand Prix in top industry advertising awards

John Lewis campaign awarded Grand Prix in top industry advertising awards

John Lewis’s advertising campaign, created by by Adam and Eve and Manning Gottleib OMD, took the top prize at the IPA Effectiveness Awards ceremony held last night at the London Hilton Hotel, Park Lane (29 October 2012).  The Awards are

29/10/2012 | Retail News | Read More
ASA overreacted to Sainsbury’s ‘feed your family for £50 ad’, claims agency

ASA overreacted to Sainsbury’s ‘feed your family for £50 ad’, claims agency

Gareth Healey, managing partner at retail advertising agency Gratterpalm, claims restrictive regulation on advertising will destroy creativity  The recent ban of Sainsbury’s ‘feed your family for £50’ advert by the Advertising Standards Authority led me to give the position of

12/04/2012 | Comment, Opinion Time | Read More
Caffè Nero launches outdoor advertising campaign to boost coffee credentials

Caffè Nero launches outdoor advertising campaign to boost coffee credentials

Caffè Nero is launching a nine-month outdoor advertising campaign focusing on its handcrafted coffee to raise brand awareness. The multi-format campaign features roadside six sheets in Central London, bus supersides and a fleet of fully wrapped taxis in Greater London. 

22/03/2012 | Advertising, Services Time | Read More
Retailers need to get personal in their advertising campaigns, says agency

Retailers need to get personal in their advertising campaigns, says agency

Simon Kendrew, digital director at Leeds-based advertising agency, Gratterpalm, looks at how new marketing and advertising trends can help retailers reach out to each and every one of their customers Retailers looking at the year ahead and wondering how to entice

29/02/2012 | Advertising, Comment, Opinion Time, Services Time | Read More
Kallo advertising poised to celebrate brand’s organic credentials

Kallo advertising poised to celebrate brand’s organic credentials

Kallo Foods has appointed HMDG (Hurrell, Moseley, Dawson & Grimmer) as its advertising agency following a competitive pitch. Kallo produces a range of products, ranging from rice cakes to stock cubes to soya drinks, which are sold in multiple grocery retailers

19/01/2012 | Retail News | Read More
Italian retail group uses green vehicles for home deliveries in Rome

Italian retail group uses green vehicles for home deliveries in Rome

Italian retail group Gruppo Tuo is providing a home delivery service to customers at its Despar stores in Rome using environmentally-friendly vehicles. Gruppo Tuo uses a fleet of electrical and bi-fuel vehicles as part of its total fleet. The bi-fuel

07/02/2011 | Retail News, Retailer News | Read More
Samsung promotes portability of new tab computer on YouTube

Samsung promotes portability of new tab computer on YouTube

Samsung has launched a marketing campaign for its new tablet computer, Galaxy Tab, and is claiming a UK first by advertising on YouTube’s mobile site. The campaign will run across in-game advertising with Playstation, reach blocks on Facebook, online search

01/11/2010 | Product Time | Read More

Local stores welcome curb on town hall newspapers

Local shops have welcomed proposals to restrict Councils’ ability to publish free ‘news sheets’ and seek to end the unfair competition that these provide to important local and regional commercial newspapers. Association of News Retailing (ANR) managing director John Lennon

29/09/2010 | Comment, Opinion Time | Read More

Mintel to track online advertising in US with new service

Research firm Mintel is expanding its services to include online advertising tracking. The new service will monitor the top 4,000 US websites across nine* industry sectors, scanning them for new advertisements twice daily. Mintel Comperemedia clients will be able to

08/06/2010 | Advertising, Digital advertising, Services Time | Read More

Brands need combined search and social media strategy, says report

Brands need a combined search and social media strategy, according to a new report from the Internet Advertising Bureau (IAB), the trade association for digital marketing, and Microsoft Advertising. The report, Search and Social Media: making your brand stand out, provides

24/03/2010 | Data Time, Reports | Read More

Samsung aims new Diva mobile at women

Samsung has launched a range of mobile phones targeted at women and is supporting the move with an integrated marketing campaign. The collection of fashion handsets – Samsung Diva – takes its inspiration from the world of fashion and features

26/02/2010 | Non-food, Product Time | Read More

New group set up to drive digital advertising sales

The European Interactive Advertising Association (EIAA), a pan-European trade organisation for sellers of interactive media and technology providers, has set up a group to develop consumer and market insight and is expanding its study of media consumption, Mediascope Europe. The

03/02/2010 | Advertising, Digital advertising, Services Time | Read More
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