A combination of factors meant year-on-year sales growths at the UK’s leading supermarkets over the four weeks across Christmas hit their lowest levels in at least seven years – according to global information and insights company Nielsen. Despite consumers spending
The Co-operative Food’s Christmas marketing campaign, which launched this month, focuses on the community-based retailer’s unrivalled reach and its improved and extended festive food range. The strapline for the retailer’s campaign – Relax, Christmas is just round the corner –
In an effort to counter slowing sales growths since the summer, the UK’s major supermarkets have spent 14% more on TV and press advertising in the four weeks to mid-October than in the same period last year.Meanwhile, aggregate sales value
Free range egg producer the happy egg co. is launching its biggest TV advertising campaign to date to highlight the company’s credentials as a leading authority on hen happiness. The advert created by The Clinton Partnership, ‘Free Range Fun’ was
The Co-operative is launching an advertising campaign to promote its new and improved range of chilled ready meals and pizzas. The campaign, which has the tagline “Food so good, anyone would think you’d made it yourself”, launches today (18 September
Carlsberg is supporting its first ever season as official beer of the Barclays Premier League with an innovative new site that brings football fans together and helps them win tickets to see their team play. Carlsberg is inviting fans to
The Co-operative Food is launching a summer advertising campaign, to create excitement around its seasonal lines, bring its summer promotional package to life and drive footfall throughout this busy trading period. Taking inspiration from traditional Christmas food ads, the new
Spar UK has launched a media centre, offering FMCG suppliers an opportunity to communicate their promotions with convenience customers in Spar stores across the UK. Based within its central office in Harrow, Spar said the media centre will provide suppliers with
Large increases in TV and press advertising spend resulted in a strong finish to 2012 for the UK’s leading supermarkets, according to the latest retailer performance figures from Nielsen. They show aggregate sales growth for the UK’s leading supermarkets during
John Lewis’s advertising campaign, created by by Adam and Eve and Manning Gottleib OMD, took the top prize at the IPA Effectiveness Awards ceremony held last night at the London Hilton Hotel, Park Lane (29 October 2012). The Awards are
Gareth Healey, managing partner at retail advertising agency Gratterpalm, claims restrictive regulation on advertising will destroy creativity The recent ban of Sainsbury’s ‘feed your family for £50’ advert by the Advertising Standards Authority led me to give the position of
Caffè Nero is launching a nine-month outdoor advertising campaign focusing on its handcrafted coffee to raise brand awareness. The multi-format campaign features roadside six sheets in Central London, bus supersides and a fleet of fully wrapped taxis in Greater London.
Simon Kendrew, digital director at Leeds-based advertising agency, Gratterpalm, looks at how new marketing and advertising trends can help retailers reach out to each and every one of their customers Retailers looking at the year ahead and wondering how to entice
Kallo Foods has appointed HMDG (Hurrell, Moseley, Dawson & Grimmer) as its advertising agency following a competitive pitch. Kallo produces a range of products, ranging from rice cakes to stock cubes to soya drinks, which are sold in multiple grocery retailers
Italian retail group Gruppo Tuo is providing a home delivery service to customers at its Despar stores in Rome using environmentally-friendly vehicles. Gruppo Tuo uses a fleet of electrical and bi-fuel vehicles as part of its total fleet. The bi-fuel
Samsung has launched a marketing campaign for its new tablet computer, Galaxy Tab, and is claiming a UK first by advertising on YouTube’s mobile site. The campaign will run across in-game advertising with Playstation, reach blocks on Facebook, online search
Local shops have welcomed proposals to restrict Councils’ ability to publish free ‘news sheets’ and seek to end the unfair competition that these provide to important local and regional commercial newspapers. Association of News Retailing (ANR) managing director John Lennon
Research firm Mintel is expanding its services to include online advertising tracking. The new service will monitor the top 4,000 US websites across nine* industry sectors, scanning them for new advertisements twice daily. Mintel Comperemedia clients will be able to
Brands need a combined search and social media strategy, according to a new report from the Internet Advertising Bureau (IAB), the trade association for digital marketing, and Microsoft Advertising. The report, Search and Social Media: making your brand stand out, provides
Samsung has launched a range of mobile phones targeted at women and is supporting the move with an integrated marketing campaign. The collection of fashion handsets – Samsung Diva – takes its inspiration from the world of fashion and features
The European Interactive Advertising Association (EIAA), a pan-European trade organisation for sellers of interactive media and technology providers, has set up a group to develop consumer and market insight and is expanding its study of media consumption, Mediascope Europe. The
