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Arc London reveals big brand winners and losers in the World Cup with ‘Brandtasy League’ table

Arc London reveals big brand winners and losers in the World Cup with ‘Brandtasy League’ table

As the World Cup kicks off, Arc London is launching a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they are having on consumers. Launching on 13 June 2014, the ‘Brandtasy League’ will

16/06/2014 | Manufacturer news | Read More

Kenco promotes new Millicano Sunlight Blend coffee in interactive, sampling campaign

Kenco is promoting its new Millicano Sunlight Blend coffee in a campaign designed to encourage 25-35-year-old women to expand their Kenco coffee repertoire. Kenco Millicano Sunlight Blend is a new wholebean instant coffee variant which is lightly roasted for a full-bodied flavour

19/05/2014 | Advertising, Hot beverages, Product Time, Services Time | Read More
Mondelez International to promote bear-shaped sponge snack, Barny, to families in nationwide tour

Mondelez International to promote bear-shaped sponge snack, Barny, to families in nationwide tour

Barny, the bear-shaped sponge snack brand launched by Mondelez International last year, is targeting families with a new campaign created by Arc London. Barny’s World of Discovery will visit 11 different locations across the UK. Beginning at the Manchester Arndale Centre on

29/04/2014 | Cakes, Manufacturer news, Product Time | Read More
Foster’s Radler refreshes shoppers with new experiential campaign at Tesco stores

Foster’s Radler refreshes shoppers with new experiential campaign at Tesco stores

Foster’s Radler, Heineken’s new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity

09/09/2013 | Alcoholic drinks, Beer, Manufacturer news, Product Time, Retail News | Read More
Heineken lager, Desperados, takes festival spirit to Tesco with brand experience

Heineken lager, Desperados, takes festival spirit to Tesco with brand experience

Desperados, the Heineken-owned premium packaged lager, has brought the music festival experience to shoppers with a unique live brand experience. Shoppers at Tesco last week were given the chance to win tickets to music festivals, virtually crowd surf and sample

06/09/2013 | Alcohol, Manufacturer news, Retail News, Retailer News | Read More
Barny, bear-shaped sponge snack, debuts in UK with Arc experiential activity

Barny, bear-shaped sponge snack, debuts in UK with Arc experiential activity

Mondelēz UK has launched Barny, a bear-shaped sponge snack, with experiential activity created by Arc London.  The experiential activity features an 8m long interactive wall inspired by the Barny TV ad, which brings bug-related facts to life. Families are invited

27/08/2013 | Retail News | Read More
Cadbury Eclairs hires string quartet to play musical interpretation of new flavours

Cadbury Eclairs hires string quartet to play musical interpretation of new flavours

Cadbury Eclairs has given a string quartet the task of amplifying the multi-layered experience of eating its confectionery through the twist and turn of music. To launch two new Cadbury Eclairs flavours, Orange Twist and Hazelnut Twist, the brand is

20/08/2013 | Retail News | Read More

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