As the World Cup kicks off, Arc London is launching a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they are having on consumers. Launching on 13 June 2014, the ‘Brandtasy League’ will
Kenco is promoting its new Millicano Sunlight Blend coffee in a campaign designed to encourage 25-35-year-old women to expand their Kenco coffee repertoire. Kenco Millicano Sunlight Blend is a new wholebean instant coffee variant which is lightly roasted for a full-bodied flavour
Barny, the bear-shaped sponge snack brand launched by Mondelez International last year, is targeting families with a new campaign created by Arc London. Barny’s World of Discovery will visit 11 different locations across the UK. Beginning at the Manchester Arndale Centre on
Foster’s Radler, Heineken’s new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity
Desperados, the Heineken-owned premium packaged lager, has brought the music festival experience to shoppers with a unique live brand experience. Shoppers at Tesco last week were given the chance to win tickets to music festivals, virtually crowd surf and sample
Mondelēz UK has launched Barny, a bear-shaped sponge snack, with experiential activity created by Arc London. The experiential activity features an 8m long interactive wall inspired by the Barny TV ad, which brings bug-related facts to life. Families are invited
Cadbury Eclairs has given a string quartet the task of amplifying the multi-layered experience of eating its confectionery through the twist and turn of music. To launch two new Cadbury Eclairs flavours, Orange Twist and Hazelnut Twist, the brand is
