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Asda and Zappar join forces to bring an extra level of spook to Halloween

Asda and Zappar join forces to bring an extra level of spook to Halloween

Zappar, a leader in Augmented Reality (AR) enabled products and entertainment, has teamed up with leading supermarket chain, Asda to bring to life the Asda ‘Spook Squad’ in-store and take-home Halloween kids activity, a concept developed by total brand experience

16/10/2014 | Retail News, Retail Technology, Retailer News | Read More
New Lacoste app allows shoppers to ‘try on’ trainers using Augmented Reality

New Lacoste app allows shoppers to ‘try on’ trainers using Augmented Reality

Lacoste has launched an app which allows shoppers to try on their new range of LCST trainers using Augmented Reality (AR) technology. The AR shopping experience is claimed to be the first to combine 3D product scanning and Augmented Reality to

21/07/2014 | Retail News, Retail Technology, Retailer News | Read More
New augmented reality solution for toys and games manufacturers aims to drive sales

New augmented reality solution for toys and games manufacturers aims to drive sales

Augmented Pixels has launched an augmented reality solution for toys and games manufacturers, which aims to support an engaging shopper marketing strategy and increase sales in retail stores. The iPad app solution, WarBot, takes the form of a challenging shooter

17/10/2013 | Retail equipment, Retail News, Retail Technology, Retailer News, Services Time | Read More
Mobile apps to buy products and augmented reality take off, new survey finds

Mobile apps to buy products and augmented reality take off, new survey finds

Most shoppers are now using mobile applications to buy products and augmented reality is set to become commonplace on the high street, according to a survey by The Cardinal Group, a leading provider of shopping technology and security to the

13/11/2012 | Data Time, Research | Read More
Walkers forecasts weather on crisp packets with augmented reality app

Walkers forecasts weather on crisp packets with augmented reality app

Walkers has launched crisp packets featuring augmented reality weather forecasts, which consumers can view via a free app from Blippar. Smart phone users can download and open the free app, hover it over the packet and see the weather forecast

09/08/2012 | Manufacturer news, Retail News | Read More

Smart phones poised to deliver augmented reality trend in retail

Executives hope augmented reality can help revolutionise the retail industry. And smartphone apps look to be leading the charge, argues Ben Thompson at Next Generation Retail Summit Europe Summit 2011 organiser, GDS International Imagine a world in which small, cartoon-style tags pop

16/05/2011 | Events, Retail Technology, Services Time | Read More

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