Zappar, a leader in Augmented Reality (AR) enabled products and entertainment, has teamed up with leading supermarket chain, Asda to bring to life the Asda ‘Spook Squad’ in-store and take-home Halloween kids activity, a concept developed by total brand experience
Lacoste has launched an app which allows shoppers to try on their new range of LCST trainers using Augmented Reality (AR) technology. The AR shopping experience is claimed to be the first to combine 3D product scanning and Augmented Reality to
Augmented Pixels has launched an augmented reality solution for toys and games manufacturers, which aims to support an engaging shopper marketing strategy and increase sales in retail stores. The iPad app solution, WarBot, takes the form of a challenging shooter
Most shoppers are now using mobile applications to buy products and augmented reality is set to become commonplace on the high street, according to a survey by The Cardinal Group, a leading provider of shopping technology and security to the
Walkers has launched crisp packets featuring augmented reality weather forecasts, which consumers can view via a free app from Blippar. Smart phone users can download and open the free app, hover it over the packet and see the weather forecast
Executives hope augmented reality can help revolutionise the retail industry. And smartphone apps look to be leading the charge, argues Ben Thompson at Next Generation Retail Summit Europe Summit 2011 organiser, GDS International Imagine a world in which small, cartoon-style tags pop
