authentic – Retail Times

Authenticity is top consumer requirement in ethnic food in US, reports Mintel

Authenticity is the key consumer requirement for ethnic food among consumers in the US, new research from Mintel reveals. According to the company, two-thirds of Mintel respondents who eat ethnic food at home say authentic or traditional flavors are the most important

Local food wins popularity on US menus, reports Mintel

According to Mintel, the local claim on US restaurant menus has grown by a healthy 13% in the past year. As identified in the 2011 foodservice trends, Mintel Menu Insights sees a push toward indigenous ingredients, taking the local trend a