Axe – Retail Times

AXE launches a new gifting range, with experience-led global design by PB Creative

AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to

Men’s grooming range, Lynx, unveils new brand identity

Unilever has launched a new brand identity for its Lynx men’s grooming range (Axe as it is known globally). The new look was developed by global brand design consultancy, Elmwood, which claims to have created a unique and sophisticated look and