Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023.
Bacardi, the world’s largest family-owned spirits company, is cutting cardboard waste this Christmas, by introducing a smart new design for its online gift packs which uses 25% less packaging. Available exclusively from Amazon, the new premium gifting from GREY GOOSE®
Bacardi Limited has announced that its British distillery experiences will reopen to the public on Monday 20 July with adapted health and safety measures in place in line with the current situation in the UK.
Bacardi announces World Cocktail Day livestream masterclass, as research shows ‘Cocktail Hour’ is back
New research conducted ahead of World Cocktail Day, shows more than half (53%) of Brits surveyed believe the cocktail hour has made a comeback in recent weeks, with 7.30pm emerging as the time people are most likely to raise a
Bacardi, the world’s largest family-owned spirits company, has launched #RaiseYourSpirits, a multi-point plan to help bars & bartenders in the UK & Ireland combat the coronavirus crisis. One of the plan’s key activations kicks off next week (April 16) as
This Thursday, 7,000 Bacardi employees across the globe will head to town and visit bars in more than 100cities, including London, Glasgow and Edinburgh, all in the name of spotting what’s new and next for cocktails.
BACARDÍ, the world’s most awarded rum, today announces the launch of BACARDÍ Aventura, a brand new, limited edition rum made in partnership with Revolución de Cuba. Combining a blend of dark rums aged for a minimum of three years in
BACARDÍ, the world’s most awarded rum, today announces the latest addition to the brand’s portfolio of premium rums, BACARDÍ Gran Reserva Diez, a gold sipping rum that has been barrel-aged for a minimum of ten years under the Caribbean sun.
Bacardi Limited today announces the launch of Breezer, a low-alcohol (4% ABV) Ready to Drink 250ml can perfect for summer daytime-drinking occasions with friends.
BACARDÍ, the world’s most awarded rum, today announces the launch of BACARDÍ Spiced, made with gold rum mellowed in charred American Oak for a hint of smokiness and blended with natural flavours and spices for a bold, yet smooth taste.
Guinness, Bacardi and Freixenet set to be top-selling lines in BWS at Christmas, Clavis Insight shows
Clavis Insight, a leader in online retail store analytics for Fast Moving Consumer Goods (FMCG) brands, has announced the results of its pre-Christmas analysis of the online UK Beer, Wine and Spirits (BWS) categories. The Clavis Insight Index (CI2) for leading UK online
Jamie Oliver is teaming up with Bacardi, the world’s largest privately held spirits company, to run Cocktail Request Week, a week-long opportunity for cocktail enthusiasts to put forward their drinks requests to his recently launched YouTube channel, Drinks Tube. For
Jamie Oliver is teaming up with Bacardi, the world’s largest privately held spirits company, to find the next generation of mixologists to join his recently launched YouTube channel, Drinks Tube. The lucky winner will need to prove they have the
The value of family ownership and entrepreneurial spirit were championed at the 2013 IGD Convention. Family ownership is key to Bacardi’s success, said Stefan Bomhard, regional president, Europe, at the 151 year-old company, which is owned by 450 family members. Companies