Customer loyalty expert The Loyalty People has announced its appointment by Benefit Cosmetics to conduct a full strategic review of the pioneering beauty brand’s loyalty programme, as it looks to assess its consumer proposition in 2020.
Lovely Fodder, the family-owned UK company which launched Benefit Drinks, a range of vitamin enriched-vegetable & fruit juices and Benefit Shakes, dairy-free shakes made with almond milk, in 2017, is extending its range of great tasting, better-for-you products with a
The prestige beauty market for sales of brow products is driven by celebrity culture, according to the NPD Group, a global information company. Sales of brow products accounted for £6.5m in the period January to May 2014 reporting a rise
Sales of premium beauty products in the UK grew by 9.4% to £1.7bn in 2011, according to research from The NPD Group. Fragrance is both the largest and fastest growing sector in the premium beauty market with sales up by