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Birds Eye launches new Inspirations burgers for the summer

Birds Eye launches new Inspirations burgers for the summer

For those looking to create bigger and meatier burgers at home, the new 5oz Steak Burgers are generously sized and are 25% bigger than the traditional Quarter Pounder alternatives, made with five simple ingredients: steak, salt, pepper, rosemary and crumb.

30/05/2018 | Product Time, Retail News, Retailer News | Read More
Birds Eye launches range of frozen Pulse Mixes to cater for vegan and flexitarian diets

Birds Eye launches range of frozen Pulse Mixes to cater for vegan and flexitarian diets

To help cater to the growing number of vegan and flexitarian diets, Birds Eye, the nation’s favourite frozen food brand, is launching a new range of frozen Pulse Mixes in three tasty varieties. Created to pack a more flavoursome punch

06/04/2018 | Frozen food, Manufacturer news, Product Time | Read More
Birds Eye launches multi-channel campaign to celebrate frozen chicken range

Birds Eye launches multi-channel campaign to celebrate frozen chicken range

Leading frozen food brand, Birds Eye, is launching a new multi-channel campaign aimed at celebrating the versatility, quality and flavour of its frozen chicken. Launching across its iconic Chicken Dippers and Chicken Chargrills ranges, the campaign explores how every Birds Eye

27/03/2018 | Manufacturer news | Read More
Birds Eye overhauls chicken offering with major £7.1m relaunch

Birds Eye overhauls chicken offering with major £7.1m relaunch

Birds Eye has today announced the relaunch and improved quality of its entire chicken range, which will communicate that all Birds Eye Chicken is made with 100% chicken breast. A vibrant design will put food at the heart of the

28/02/2017 | Manufacturer news | Read More
Birds Eye invests in award-winning Inspirations range with a new TVC and new products

Birds Eye invests in award-winning Inspirations range with a new TVC and new products

Leading frozen food brand, Birds Eye, has announced the launch of a new multi-million pound ATL campaign for its award-winning Inspirations range, including the addition of five exciting new products to the portfolio and a packaging refresh. Offering consumers a

31/10/2016 | Frozen food, Manufacturer news, Product Time | Read More
Birds Eye peas back on screen with Patsy Kensit

Birds Eye peas back on screen with Patsy Kensit

Leading frozen food brand Birds Eye has announced the launch of a NEW advertising campaign that celebrates the quality of its iconic peas. The campaign, which commences on Monday 24 October is part of comprehensive £4m support plan that Birds

24/10/2016 | Manufacturer news | Read More
Birds Eye invests in award-winning Inspirations range with new lines and £5.5m campaign

Birds Eye invests in award-winning Inspirations range with new lines and £5.5m campaign

Leading frozen food brand, Birds Eye, has announced the launch of a new multi-million pound ATL campaign for its award-winning Inspirations range, including the addition of five exciting new products to the portfolio and a packaging refresh. Offering consumers a

05/09/2016 | Frozen food, Product Time | Read More

Birds Eye and Molson Coors incentivise Premier retailers with epoints

Birds Eye and Molson Coors are among several major brands that have joined forces with epoints, the universal reward scheme, to incentivise over 3,000 Premier retailers throughout the UK. The brands will use the scheme to reward retailers for meeting

21/07/2016 | Retail News | Read More
Frozen food brand massively overtrades online, Birds Eye tells digital marketing roundtable

Frozen food brand massively overtrades online, Birds Eye tells digital marketing roundtable

Frozen food massively overtrades online versus the total grocery category, Francis Nicholas, group head of e-commerce at Birds Eye parent, Nomad Foods, revealed at a roundtable hosted by performance marketing company HookLogic. Nicholas told panelists Birds Eye’s online business accounted for

08/03/2016 | Retail News, Retail Technology, Retailer News | Read More
Epoints and bigDL reveal initial results of partnership with major brands

Epoints and bigDL reveal initial results of partnership with major brands

BigDL, a consumer promotion platform, has announced the impressive initial results of its partnership with brands to drive sales in the convenience sector. The partnership saw bigDL and brands work together to create exclusive mobile coupons which could be exclusively

24/11/2015 | Manufacturer news, Retail News, Retail Technology, Retailer News | Read More
Birds Eye extends product portfolio with Risotto and Chicken Grills

Birds Eye extends product portfolio with Risotto and Chicken Grills

Frozen food specialist, Birds Eye, is extending its product portfolio with two exciting new launches as part of its ongoing commitment to meet evolving consumer demands for nutritious and easy to prepare meals. The new products include Stir Your Senses Risotto Primavera, an

25/08/2015 | Frozen food, Manufacturer news, Product Time | Read More
Mobile app, bigDL, and epoints partner with major brands to drive sales in convenience sector

Mobile app, bigDL, and epoints partner with major brands to drive sales in convenience sector

bigDL, an omni-channel marketing solution, has joined forces with several major brands to assist retailers in driving sales across the UK’s convenience sector. Popular brands partnering with bigDL include Molson Coors, Danone Waters, Birds Eye, Tetley, Whyte and Mackay and

25/08/2015 | Convenience and independent retailers, Retail News, Retail Technology, Retailer News | Read More
Birds Eye launches on-pack promotion in partnership with Europe’s largest entertainment group, Merlin Entertainments

Birds Eye launches on-pack promotion in partnership with Europe’s largest entertainment group, Merlin Entertainments

Leading frozen food brand, Birds Eye, is announcing a major on-pack promotion in partnership with Europe’s largest entertainment group, Merlin Entertainments. The ‘Kids have fun for free’ campaign, that features on special packs of top Birds Eye family products, will offer free

07/08/2015 | Frozen food, Manufacturer news, Product Time | Read More
Birds Eye launches “breakthrough” coated fish NPD

Birds Eye launches “breakthrough” coated fish NPD

In response to Inspirations – the premium range of evening meals from Birds Eye – being named the best-selling FMCG product launch of 2014 by global consumer and retail insight leader, Kantar Worldpanel, the leading food brand is now expanding

27/07/2015 | Frozen food, Product Time | Read More
Birds Eye mashes up great political rhetoric in TV ad to support new Stir Your Senses range

Birds Eye mashes up great political rhetoric in TV ad to support new Stir Your Senses range

To celebrate the launch of the new Stir Your Senses range, which hit shelves in February of this year, Birds Eye has released the world’s most stirring speech – a mash up of the greatest political lines and sound bites reframed to

24/04/2015 | Frozen food, Manufacturer news, Product Time | Read More
Birds Eye expands portfolio with Lightly Dusted Cod Fillets and new Steamfresh variants

Birds Eye expands portfolio with Lightly Dusted Cod Fillets and new Steamfresh variants

Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod

09/03/2015 | Frozen food, Product Time | Read More
Birds Eye introduces Wholegrain Fish Fingers to range

Birds Eye introduces Wholegrain Fish Fingers to range

Producer of the nation’s favourite tea-time product, Birds Eye is set to shake up its current Fish Finger offering with the exciting addition of delicious Wholegrain Fish Fingers. Made with 100% fish fillet and 100% wholegrain breadcrumbs, the new product

02/03/2015 | Frozen food, Manufacturer news, Product Time | Read More
Birds Eye Inspirations named best-selling FMCG product launch in 2014 by Kantar Worldpanel

Birds Eye Inspirations named best-selling FMCG product launch in 2014 by Kantar Worldpanel

Inspirations – the premium range of evening meals from Birds Eye – has been named the best-selling FMCG product launch of 2014 by global consumer and retail insight leader Kantar Worldpanel. Crafted to combine the finest and freshest ingredients with

24/02/2015 | Manufacturer news | Read More
Birds Eye launches stir cook range, Stir Your Senses, inspired by world cuisines

Birds Eye launches stir cook range, Stir Your Senses, inspired by world cuisines

Leading food brand Birds Eye claims it is set to revolutionise the way consumers eat with Stir Your Senses, a new range of stir-cooked, authentic meals inspired by cuisines from around the world. Offering consumers a new, multi-sensorial cooking experience, Stir Your Senses allows

10/02/2015 | Frozen food, Product Time | Read More
Birds Eye announces exclusive ITV partnership and Mix Up Your Menu campaign

Birds Eye announces exclusive ITV partnership and Mix Up Your Menu campaign

Leading frozen food brand Birds Eye is today unveiling a new strand of its ‘Food of Life’ advertising campaign, in partnership with prime television network ITV. Presenting families with ideas on how to serve Birds Eye food in new and

19/01/2015 | Frozen food, Manufacturer news, Product Time | Read More
Birds Eye launches Steamfresh with sampling at  Waterloo station

Birds Eye launches Steamfresh with sampling at Waterloo station

Leading food brand Birds Eye is targeting commuters with a London sampling campaign to promote its latest product launch, Steamfresh. To promote the taste credentials of the 17-strong range, and show consumers that side dishes can be every bit as

14/11/2014 | Frozen food, Manufacturer news, Product Time | Read More
Birds Eye commissions new exhibition from photographer Martin Parr to reveal how Brits eat today

Birds Eye commissions new exhibition from photographer Martin Parr to reveal how Brits eat today

One of the UK’s most celebrated photographers is unveiling a collection of images depicting the eating habits of Britain in collaboration with leading food brand Birds Eye. Martin Parr, who has been documenting real people doing everyday things for more

24/09/2014 | Manufacturer news | Read More
Birds Eye launches a back to school campaign featuring ‘mini-chefs’

Birds Eye launches a back to school campaign featuring ‘mini-chefs’

Birds Eye is launching a back to school campaign to help families get back into the swing after the long summer holidays. The leading food brand Birds Eye has enlisted a panel of mini-chefs aged seven to 12 years to develop

08/09/2014 | Frozen food, Product Time | Read More
Birds Eye launches Steamfresh range of steamed vegetable, rice and pasta side dishes

Birds Eye launches Steamfresh range of steamed vegetable, rice and pasta side dishes

Leading food brand Birds Eye claims it is set to revolutionise the frozen aisle with Steamfresh – a new offering of recipes packed with vegetables that deliver on flavour and are cooked in innovative steam bags. The category leader in

01/09/2014 | Frozen food, Manufacturer news, Product Time | Read More
Over one in five Brits have fed food they don’t like to the dog, Birds Eye reveals

Over one in five Brits have fed food they don’t like to the dog, Birds Eye reveals

Despite 41% of Brits labelling themselves as a ‘foodie’, new research out today reveals that one in five Brits (20%) will go to extreme lengths to avoid eating foods they don’t like. 53% admit to picking food they don’t like

26/08/2014 | Data Time, Research | Read More
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