For those looking to create bigger and meatier burgers at home, the new 5oz Steak Burgers are generously sized and are 25% bigger than the traditional Quarter Pounder alternatives, made with five simple ingredients: steak, salt, pepper, rosemary and crumb.
To help cater to the growing number of vegan and flexitarian diets, Birds Eye, the nation’s favourite frozen food brand, is launching a new range of frozen Pulse Mixes in three tasty varieties. Created to pack a more flavoursome punch
Leading frozen food brand, Birds Eye, is launching a new multi-channel campaign aimed at celebrating the versatility, quality and flavour of its frozen chicken. Launching across its iconic Chicken Dippers and Chicken Chargrills ranges, the campaign explores how every Birds Eye
Birds Eye has today announced the relaunch and improved quality of its entire chicken range, which will communicate that all Birds Eye Chicken is made with 100% chicken breast. A vibrant design will put food at the heart of the
Leading frozen food brand, Birds Eye, has announced the launch of a new multi-million pound ATL campaign for its award-winning Inspirations range, including the addition of five exciting new products to the portfolio and a packaging refresh. Offering consumers a
Leading frozen food brand Birds Eye has announced the launch of a NEW advertising campaign that celebrates the quality of its iconic peas. The campaign, which commences on Monday 24 October is part of comprehensive £4m support plan that Birds
Leading frozen food brand, Birds Eye, has announced the launch of a new multi-million pound ATL campaign for its award-winning Inspirations range, including the addition of five exciting new products to the portfolio and a packaging refresh. Offering consumers a
Birds Eye and Molson Coors are among several major brands that have joined forces with epoints, the universal reward scheme, to incentivise over 3,000 Premier retailers throughout the UK. The brands will use the scheme to reward retailers for meeting
Frozen food massively overtrades online versus the total grocery category, Francis Nicholas, group head of e-commerce at Birds Eye parent, Nomad Foods, revealed at a roundtable hosted by performance marketing company HookLogic. Nicholas told panelists Birds Eye’s online business accounted for
BigDL, a consumer promotion platform, has announced the impressive initial results of its partnership with brands to drive sales in the convenience sector. The partnership saw bigDL and brands work together to create exclusive mobile coupons which could be exclusively
Frozen food specialist, Birds Eye, is extending its product portfolio with two exciting new launches as part of its ongoing commitment to meet evolving consumer demands for nutritious and easy to prepare meals. The new products include Stir Your Senses Risotto Primavera, an
bigDL, an omni-channel marketing solution, has joined forces with several major brands to assist retailers in driving sales across the UK’s convenience sector. Popular brands partnering with bigDL include Molson Coors, Danone Waters, Birds Eye, Tetley, Whyte and Mackay and
Leading frozen food brand, Birds Eye, is announcing a major on-pack promotion in partnership with Europe’s largest entertainment group, Merlin Entertainments. The ‘Kids have fun for free’ campaign, that features on special packs of top Birds Eye family products, will offer free
In response to Inspirations – the premium range of evening meals from Birds Eye – being named the best-selling FMCG product launch of 2014 by global consumer and retail insight leader, Kantar Worldpanel, the leading food brand is now expanding
To celebrate the launch of the new Stir Your Senses range, which hit shelves in February of this year, Birds Eye has released the world’s most stirring speech – a mash up of the greatest political lines and sound bites reframed to
Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod
Producer of the nation’s favourite tea-time product, Birds Eye is set to shake up its current Fish Finger offering with the exciting addition of delicious Wholegrain Fish Fingers. Made with 100% fish fillet and 100% wholegrain breadcrumbs, the new product
Inspirations – the premium range of evening meals from Birds Eye – has been named the best-selling FMCG product launch of 2014 by global consumer and retail insight leader Kantar Worldpanel. Crafted to combine the finest and freshest ingredients with
Leading food brand Birds Eye claims it is set to revolutionise the way consumers eat with Stir Your Senses, a new range of stir-cooked, authentic meals inspired by cuisines from around the world. Offering consumers a new, multi-sensorial cooking experience, Stir Your Senses allows
Leading frozen food brand Birds Eye is today unveiling a new strand of its ‘Food of Life’ advertising campaign, in partnership with prime television network ITV. Presenting families with ideas on how to serve Birds Eye food in new and
Leading food brand Birds Eye is targeting commuters with a London sampling campaign to promote its latest product launch, Steamfresh. To promote the taste credentials of the 17-strong range, and show consumers that side dishes can be every bit as
One of the UK’s most celebrated photographers is unveiling a collection of images depicting the eating habits of Britain in collaboration with leading food brand Birds Eye. Martin Parr, who has been documenting real people doing everyday things for more
Birds Eye is launching a back to school campaign to help families get back into the swing after the long summer holidays. The leading food brand Birds Eye has enlisted a panel of mini-chefs aged seven to 12 years to develop
Leading food brand Birds Eye claims it is set to revolutionise the frozen aisle with Steamfresh – a new offering of recipes packed with vegetables that deliver on flavour and are cooked in innovative steam bags. The category leader in
Despite 41% of Brits labelling themselves as a ‘foodie’, new research out today reveals that one in five Brits (20%) will go to extreme lengths to avoid eating foods they don’t like. 53% admit to picking food they don’t like
