Amazon, not Google, will be the king of search engines on Black Friday, says shopper marketing specialist smp
Chris Cooper, planning director at shopper marketing specialist smp, answers a quick Q&A on Amazon and Black Friday
MD of Webloyalty sounds the death knell for Black Friday
Ben Stirling, managing director, of Webloyalty, the provider of market-leading reward platforms, sounds the death knell for Black Friday: “Consumers should enjoy the Black Friday deals while they can because as it stands, the model is not sustainable for British
Don’t let Black Friday turn into blackout Friday – five top tips for e-commerce success from Varnish Software
Black Friday – the mere utterance of these words can either make excited shoppers froth at the mouth or send shivers up the virtual spines of online brands who aren’t prepared for one of the busiest shopping days of the
Black Friday forecast to be worth £4.3bn in 2019, says GlobalData
UK shoppers are set to squeeze more of their Christmas spend into the Black Friday period due to expectations of heavy discounts, but this will lead to an increased strain on retailer profitability. Spend on promotional sales will rise 2.2%
UK Christmas budgets increase to £567, but self-gifting could see record Black Friday sales
UK consumers intend to spend an average of £567 each over the festive period, according to Deloitte’s 2019 European Christmas Survey. Total anticipated spend over Christmas is up 1.3% (from £560) compared to last year, despite this, UK shoppers remain
Retailers predicting 25% year-on-year boost for Black Friday, new research shows
Retailers are anticipating a successful holiday season, despite a challenging 2018, according to brand new research released today by Yieldify, the customer journey optimisation company. The report, ‘The Shape of Peak to Come’, surveyed over 400 US and UK
Hunter posts biggest ever e-commerce days on Black Friday and Cyber Monday
Hunter has recorded its biggest ever e-commerce days, achieving £1m in sales on both Black Friday and Cyber Monday.
IMRG: early ‘Blackvember’ campaigns pull Black Friday online spend down versus forecasts
£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year. Andy Mulcahy, strategy and insight director, IMRG: “While the amount spent on UK online retail sites on Black Friday was
Vend: Black Friday spending dips by 7% as independents miss out
Data from leading retail management platform Vend shows that in-store retail spending over the Black Friday shopping period this year dropped by 7% compared to 2017, while spending over the entire week was down 10% on last year. This is despite
Black Friday firmly established as online versus high street event, finds Springboard
This year’s Black Friday was a huge hit for online retailers, but did little to help the struggling bricks and mortar stores throughout the UK. Overall footfall declined by 5.4% from Black Friday 2017 with declines of similar magnitudes throughout
Rakuten: shoppers brace themselves for Black Friday and the stressful shopping season ahead
With bargain hunters eagerly counting down the days until the Black Friday frenzy, Christmas cheer can quickly turn to dread for many shoppers – with the worry of getting that perfect gift and the associated cost, seeing stress levels rise
Discounting up by a third approaching Black Friday, Capgemini IMRG e-Retail Sales Index shows
UK online retail sales growth hit the second lowest level (+8.5% YoY) ever recorded for October last month, as the subdued performance of online retail since the end of summer continues, according to the latest Capgemini IMRG e-Retail Sales Index. Evidence
PwC: shoppers’ appetite for Black Friday has peaked, but is it here to stay?
UK consumers are preparing to spend an average of £234 at the tills and online during this year’s Black Friday and Cyber Monday shopping periods, PwC’s latest survey reveals. Alongside the 17% definitely intending to buy something while searching for a
Currys PC World Business expects Black Friday sales surge
1.3 million UK small and medium sized business owners intend to invest in new technology for their business this Black Friday, according to new research released today by Currys PC World Business. This is equivalent to 23 per cent of
Black Friday: young, well-paid urbanites fuel retail extravaganza, Kantar Media reports
Black Friday shoppers in Great Britain are young, urban-centric and relatively flush with cash, according to new data released today by Kantar Media. According to the findings – drawing upon data from both Kantar Media’s Digital Advertising Intelligence offer and TGI
Black Friday: footfall is anticipated to drop by -3.7% YOY compared to 2017, says Springboard
Retail intelligence experts Springboard today forecast that Black Friday and the weekend that follows will do very little to help the beleaguered high street. Footfall is anticipated to drop by -3.7% YOY compared to Black Friday 2017 and by -2.7%
Black Friday still sees shoppers surging into store, says ShopperTrak
Whilst Black Friday footfall is expected to decline 6.5% year-on-year, the discount event will continue to drive shoppers into stores, with shopper traffic set to rise 20% on the daily average on Black Friday (23 November), according to global retail
Argos unveils first round of Black Friday bargains
Argos’s big Black Friday bonanza starts tomorrow (Friday 16 November 2018) with a whole host of brilliant bargains on offer to kick off the busiest shopping period of the year. Available from midnight on Friday 16 November, the deals will span
Video key to Black Friday e-commerce conversions, reveals new research
E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze. Ahead of Black Friday, a study from video automation specialist Viddyoze has revealed that businesses which sell online could
Black Friday was busiest digital shopping day of holiday season, Salesforce reveals
Salesforce, the global leader in CRM, has released new research revealing Black Friday 2017 was the busiest digital shopping day of the holiday season. Salesforce combined insights on the activities of hundreds of millions global shoppers across more than 30
UK online retail sales rose +11.7% to £1.39bn on Black Friday, IMRG reports
The amount spent on UK online retail sites on Black Friday 2017 was up +11.7% to £1.39bn, according to data from IMRG. This was ahead of the original forecast of +9% growth for the day. Of that spend, 39% was completed
Retailers need to deliver the goods this Black Friday, says Crimson & Co
Black Friday should not just be an opportunity for retailers to follow the herd – instead, they should develop their own marketing and pricing strategies focusing on delivery practises. The UK version of Black Friday does not have a Thanksgiving
Which retailers will be the big winners this Black Friday?
This huge savings event kicks off in earnest on 24 November, and is promising to break all sorts of records in terms of the amount spent by British consumers. Despite an ailing economy and the distinct lack of real wage growth
Barclays Christmas Confidence Survey: confidence remains robust, Black Friday evolving, marketing spend up
Whether it’s Moz the Monster or Paddington Bear, the focus on Christmas adverts from UK retailers is greater than ever this year. The Barclays Christmas Confidence Survey reveals this trend is likely to continue, with a third (34%) of retailers
October online retail growth indicative of pre-Black Friday lull, IMRG reports
UK online retail sales were up +12.6% year-on-year (YoY) in October, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Despite various external stimuli potentially working in its favour, this was lower than both the average YoY
