Top UK retailers are failing to get the best results from email by neglecting techniques like social media bookmarking links, personalisation and post-sales marketing, according to an annual benchmarking study by digital marketing agency dotMailer. Boots and Asos topped the
UK consumers visit Amazon more than other retailer website, a new poll by retail analyst Verdict reveals. Verdict asked consumers which online retailers they visit when considering making a purchase (purchase visits). It found Amazon is streets ahead of its
Old Spice, the iconic male toiletries brand, will feature in a five-month advertising and marketing campaign featuring an award-winning TV commercial. Launching on 22 May 2011, the campaign will feature the brand’s new look and a new variant and is
The Museum of London is launching a range of licensed greetings cards. They will be available in the Museum of London shop and web site from April, and throughout the UK at retail outlets including Waterstones, Paperchase, Boots and Smiths
A new crime prevention scheme called Facewatch has been launched, which enables retailers to share information and CCTV images relating to low-level crime, such as bag theft or shoplifting, online. It has been piloted in a central London in 35
Waitrose’s sales increased by 9.8% to £4.97bn in the year ending 29 January 2011 with a like-for-like increase of 4% in food. Operating profit increased by 3% to £274.9m. Waitrose said it had attracted on average around 300,000 new weekly
