Boursin®, the No.1 Indulgence Cheese brand, has entered bold new territory, launching its first ever range of hot cheese, Boursin® Hot Cheese Bites.
Boursin, the No.1 Indulgence cheese brand, is launching a fresh new “Boursin Inspires, You Create” brand equity campaign, timed perfectly to feed special sharing occasions and drive seasonal sales.
Set to drive consideration and demand for Boursin outside the key Christmas season - during which Boursin is the No.1 indulgence cheese brand - the campaign will focus on how Boursin can bring bold flavour to Summer occasions, delivering widespread
Bel UK is excited to reveal an impactful new golden pack redesign and its biggest ever TV sponsorship. The year-long partnership between Boursin, the No.1 speciality cheese1 and the 9pm film on Film4 is launching from 10 April. The multi-million-pound investment,
Boursin (the Bel Group) and their agency, Young & Rubicam Paris, have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of 1