brand identity – Retail Times

Men’s grooming range, Lynx, unveils new brand identity

Unilever has launched a new brand identity for its Lynx men’s grooming range (Axe as it is known globally). The new look was developed by global brand design consultancy, Elmwood, which claims to have created a unique and sophisticated look and

Protecting the brand: resident law firm, DWF, explores the retail challenges in 2013

Retailers can expect more change in 2013. From social media to reputation management, phishing attacks and dot shop, Ed Meikle, partner in the retail group at business law firm, DWF, claims reacting to change will no longer be enough Brand