Following today’s release of Carlsberg’s 2020 financial statement; Ryan Whittaker, Consumer Analyst at GlobalData, a leading data and analytics company, offers his view: “All of the top beer brands saw their volume and value on-trade sales drop due to the
Carlsberg UK is embracing the growing popularity of low and alcohol-free beer by launching Carlsberg Nordic in the UK.
Accenture has helped Carlsberg transition its information technology (IT) infrastructure to the public cloud as part of Carlsberg’s strategy to be an intelligent, digitally enabled and connected enterprise. The transition is providing Carlsberg with a modernized, dynamic and agile platform
JC Jacobsen founded his brewery, Carlsberg, more than 160 years ago to serve the Danish market. Recently the company has experienced growth, particularly within the past 14 years, expanding from a local production base of just six markets in 2000
Staropramen UK is launching a new brand positioning created by The Marketing Store. The agency has created the new brand platform, ‘Tales of the Unconventional’, to support a long-term strategy for the Carlsberg UK brand. Inspired by the brand’s origins
Carlsberg is supporting its first ever season as official beer of the Barclays Premier League with an innovative new site that brings football fans together and helps them win tickets to see their team play. Carlsberg is inviting fans to
Crimson & Co, a leading UK supply chain consultancy, has appointed Jon Gibson as principal. According to the company, Gibson brings a wealth of experience and best practice in logistics to the company. With over 20 years of experience in
Carlsberg is driving the drinks category through retail collaboration, according to Robert Edwards, group sales development director. Speaking at Aldata’s Gold User Association event in Ireland, 28-29 September 2011, Edwards told delegates how Carlsberg – the number one beer brand