Big River Solutions creates and delivers pragmatic solutions in shopper marketing and category development for forward-thinking FMCG brands. Christine Edwards, director at shopper marketing and category development specialist, Big River Solutions, gives FMCG brands on surviving the supermarket SKU cull A new
Bridgethorne, the specialist consultancy working with blue chip FMCG brands (food and non-food), suppliers of other retail products and retailers across category development, shopper marketing and customer management, has appointed Karen Bevan to help drive the delivery of its range
The Co-operative has scooped the Best Sausage award at the annual SuperMeat & Fish Awards. The prize was awarded to the retailer for its own-brand Truly Irresistible Gluten Free Sausages. The SuperMeat & Fish Awards aim to reward excellence in
The Co-operative has introduced a new lighter cheese to its own-brand range. According to the retailer, The Co-operative Lighter Mature Cheese has the same creamy taste and texture as standard Cheddar but contains 30% less fat. It is produced by
