Canned drinks are seeing significant growth in the UK market, according to the latest Nielsen research revealed by the Can Makers, with carbonated soft drinks (CSDs), craft beer and flavoured cider proving to be the main driver behind recent rise
Shoppers stocked up on lager in eager anticipation of the first England game of the UEFA Euro 2016 Football Championships last Saturday, adding an additional £10.4m of sales to the UK’s supermarkets said IRI, the global provider of big data
Although cider sales passed £1bn last year after several years of growth, the sector is struggling says IRI, the global leader in FMCG market and shopper intelligence. IRI’s market measurement and analysis of cider sales in UK off-trade retailers –
Kopparberg, the leading Swedish fruit cider, will launch its marketing campaign this summer with a £5m marketing investment in events, press, social media, digital and outdoor. Bringing a touch of Scandinavian cool to the summer months, the multi-channel activity will
Swedish fruit cider brand, älska, is introducing two new seasonal flavours to its range plus a new can, a first for the UK market. The launch coincides with the busy summer period and is aimed at the late-night and festival
Spar UK is bringing back its successful Cider Festival this year, giving retailers the opportunity to showcase its award-winning Premium Reserve Cider alongside a range of best selling proprietary brands. From now until 19 March 2014, Spar will be running the
Spar UK is revamping its own brand cider range with a new taste and redesigned packaging, in a move to boost sales in the fast-growing cider category. The modern and fresh new design is set to help the range stand
Gaymers Cider is relaunching its brand and adding two flavours to the existing core apple and pear range, Gaymers Pear Cider with Raspberry flavour and Gaymers Pear Cider with Cherry & Apple flavour. The relaunch of the popular cider is
Proposed minimum prices for alcohol change the game for brands and retailers, argues David Ware, director of grocery at research company SymphonyIRI Group The Government’s proposed strategy to set a minimum sale price of 40p for every unit of alcohol in
Spar UK is launching its second national Cider Event in stores following the success of its debut promotion in August 2011. From 8-28 March 2012, Spar will be running the cider promotion in stores across England, Scotland and Wales. According to
