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Why it works: how retailers and brands can benefit from a blended CPC/Fixed Tenancy approach

Why it works: how retailers and brands can benefit from a blended CPC/Fixed Tenancy approach

Cost Per Click (CPC) has been a proven digital sales model for some time, providing rich pickings for the likes of Amazon and Google who have millions of sellers. It’s also a very sound strategy for retailers with long-tail brands,

21/07/2020 | Opinion Time, Why it works | Read More

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