Of the the non-alcoholic beverage brands currently active in sport sponsorships in the Europe, the Middle East and Africa (EMEA) region, it is soft drinks giant Coca Cola that is expected to be the most committed, with an estimated 145
In the days immediately following the announcement of Coca Cola’s £3.9 billion acquisition of Costa coffee, hospitality and leisure marketing agency Elliotts Agency in collaboration with real-time consumer insight platform OnePulse gauged initial British reaction to the transaction.
With Coca-Cola set to buy Costa Coffee for £3.9 billion, Whitbread looks to have secured a valuable deal for its shareholders. But Whitbread is not the only winner, according to Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel.
The Consumer Goods Forum’s (CGF’s) upcoming 62nd Global Summit at the Marina Bay Sands, Singapore from 12th-15th June 2018 will see over 1,000 high-profile delegates from over 400 leading consumer goods companies gather in Singapore for the annual flagship event.
Cargo, the leading in-car commerce platform for the rideshare economy, has popped open the lid on a partnership with The Coca-Cola Company to offer refreshing beverages to thousands of passengers in Cargo-equipped rideshare cars across the U.S. The partnership marks
Online accommodation site, LateRooms.com is expanding its UK accommodation offering to include a surprise new addition for the festive season, the iconic Coca-Cola Christmas truck. The company is helping to spread Christmas cheer this year by creating a brand new partnership
Flypay, the market leader in innovative, state-of-the-art technology for the hospitality industry, has added SaaS technology provider, Eagle Eye, to its growing number of partners integrating with its revolutionary Flyt platform. The partnership will unlock new opportunities for Eagle Eye to
Wincanton, the largest British logistics company, has announced a new agreement with Coca-Cola. Under the terms of the three-year contract Wincanton will manage the existing Coca-Cola warehouse at Lisburn handling both raw materials and finished product. With a proven track record
This summer, Westfield partnered with a number of brands to develop a series of experiential activities to surprise and engage visitors at both Westfield London and Westfield Stratford City centres. From comedy and sweet treats to getting active, Westfield shoppers
Coca-Cola is one of the world’s best-known brands, present in retail outlets worldwide. Coca-Cola Enterprises (CCE) manufactures and distributes Coca-Cola products in Western Europe. Here, Wendy Manning, vice president of customer logistics at CCE, takes The Retail Times on the
Retailers and manufacturers are not achieving their full digital potential, according to Kantar Retail’s Digital Power Study, which benchmarks the digital performances of retailers and manufacturers. The study suggests while manufacturers consider Wal-Mart and Amazon to be digital trail blazers, they
MPayMe, an international business technology company, has launched a mobile business platform called ZNAP and demonstrated the application by powering a QR-bar at an event at Chester Racecourse where all drink orders and payments were enabled through mobile phones. The
Coca-Cola is the world’s most popular brand, chosen 5.3bn times a year, according to Kantar Worldpanel’s Brand Footprint ranking. The soft drinks manufacturer reaches its number one spot by combining a high penetration of 44% with the highest global frequency of
Mark Elkins, commercial director digital at Coca-Cola, explored how the business is accelerating growth online and in-store at the IGD’s Trading in a Digital World event. Elkins said Coca-Cola’s starting point online was defining digital and it spans two areas
Apple is the fastest growing brand, according to Interbrand’s 13th annual Best Global Brands report, which ranks brands by their value over key criteria. While Coca-Cola retained its number one position, Apple jumped to second place with stellar sales in
Food and drink companies must recognise the role marketing plays in bottom line growth and safeguarding production, according to insight at The Chartered Institute of Marketing (CIM) Food, Drink and Agriculture Group conference on 7 April 2011. To keep relevant
Pop stars Chris Taylor, Solange Knowles and Twin Shadow have teamed up with The Coca-Cola Africa Foundation and its NGO partners in Africa to release an exclusive donate to download fundraising music track and video. The artists have written and
