Credit card issuers in the US are working harder than ever to retain existing customers and attract new ones, according to Mintel Comperemedia, a service that provides direct marketing intelligence. Credit card mailings are up dramatically from this time a
Although the economic tide seems to be turning, three cultural trends are affecting the financial services investment industry in the US, according to Mintel Comperemedia, a service that provides intelligence on direct marketing. Mintel found trust, millennials (those aged 22-35)
Mintel Comperemedia, a service that provides direct marketing competitive intelligence, found 45% of US adults with access to the internet have bypassed their banks’ online bill payment service and go directly to the biller’s website instead. Twenty-two percent of online banking
Consumers might be willing to act on their dissatisfaction with banks and look for alternatives to their traditional accounts, according to a new report published by Mintel, the research company. In Mintel’s recent survey, 19% of respondents overall stated they
Young adults, men, and high-income earners are most likely to use social media for insurance research and communication, according to a new survey from Mintel Comperemedia, which provides direct marketing competitive intelligence. Researchers asked survey respondents where they last researched
