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Rewards programmes fuel credit card offers in US

Rewards programmes fuel credit card offers in US

Credit card issuers in the US are working harder than ever to retain existing customers and attract new ones, according to Mintel Comperemedia, a service that provides direct marketing intelligence. Credit card mailings are up dramatically from this time a

21/12/2010 | Data Time, Research | Read More

Cultural trends impacting financial services, says Mintel

Although the economic tide seems to be turning, three cultural trends are affecting the financial services investment industry in the US, according to Mintel Comperemedia, a service that provides intelligence on direct marketing. Mintel found trust, millennials (those aged 22-35)

11/11/2010 | Research | Read More

Consumers embrace online banking but not for bills

Mintel Comperemedia, a service that provides direct marketing competitive intelligence, found 45% of US adults with access to the internet have bypassed their banks’ online bill payment service and go directly to the biller’s website instead. Twenty-two percent of online banking

23/07/2010 | Data Time, Research | Read More

Consumer interest in pre-paid cards increases

Consumers might be willing to act on their dissatisfaction with banks and look for alternatives to their traditional accounts, according to a new report published by Mintel, the research company. In Mintel’s recent survey, 19% of respondents overall stated they

15/07/2010 | Data Time, Reports | Read More

Young men most likely to use social media to research insurance

Young adults, men, and high-income earners are most likely to use social media for insurance research and communication, according to a new survey from Mintel Comperemedia, which provides direct marketing competitive intelligence. Researchers asked survey respondents where they last researched

11/03/2010 | Services Time | Read More

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