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Savvy shoppers hunt for supermarket savings, Datamonitor Consumer reveals

Driven by economic uncertainty and rising costs of living, UK shoppers have evolved into bargain hunters with a keen eye for savings at the supermarket. According to new research by Datamonitor, 69% of UK consumers consider it important to find

28/05/2014 | Data Time, Research | Read More
Tesco beats BP as UK’s favourite fuel retailer

Tesco beats BP as UK’s favourite fuel retailer

Tesco is the UK’s favourite fuel retailer, according to a new survey of motorists conducted by independent market analyst, Datamonitor. Second place was also scooped by a supermarket – Morrisons. Fuel specialist, BP, which has the largest share of the

19/01/2011 | Data Time, Research | Read More

Communication is key in health messaging, says Datamonitor

Marketers should adopt a stealth approach when promoting healthier formulations, according to Datamonitor. Responding to calls from manufacturers and health experts for food firms to take greater responsibility for creating healthier offerings at a recent Australian FoodLegal Symposium, Katrina Diamonon,

12/03/2010 | Comment, Opinion Time | Read More

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