You might think that the magic formula to great digital signage content equals awe-inspiring visual effects and hours of animation. This formula might be visually appealing and might make your customers look but will it inform and influence their buying
Today’s customer expects to engage with retailers in an engaging and digitally interactive way in-store and retailers are focusing on this customer journey to develop the relationship and increase sales. Moving Tactics, South Africa’s leading digital signage solutions company, has
As important as the placement of screens and creation of dynamic content are in the effectiveness and success of in-store digital signage, technology is still the main driver in this industry. According to Chris Day, managing director of Moving Tactics,
Three fifths - 62% - of shoppers will be tempted to step inside a store by digital signage during major football tournaments such as Euro 2016, a survey by Vista Retail Support has found. The poll explored consumer attitudes to Euro
A new survey by marketing solutions company APS Group has shown that the high street can have a brighter future by embracing digital technology. By using eye-tracking technology to measure the reaction of more than 1.6m shoppers, APS Group found that
Claire’s, one of the world’s leading specialty retailers of fashionable jewellery and accessories, has installed custom in-store digital signage and music within a number of their stores in South Africa in an effort to standardise their in-store look and feel
Sunglass Hut, the leading global sunglass retailer and part of the Luxottica retail group, has recently implemented a digital signage solution in 24 of its standalone stores in South Africa to enhance the effectiveness of its in-store promotions strategy. Moving
The Keg, a South African-based chain of restaurants and pubs, has deployed in-store digital signage powered by X2O Media throughout its network of restaurants. Working with Sauce Advertising, the Keg realised the need for a dynamic platform on which to
APS Group has partnered with Superdrug to deliver in-store digital display and content for its latest concept store in Cardiff, Beauty Studio by Superdrug. Digital screens will be used throughout the store to provide customers with information about new products and
Satellite broadband provider, Hughes, made its trade show debut at RBTE and used the event to showcase its HughesON managed connectivity services, a focus for the business in the UK. Chris O’Dell, vice president, sales and marketing, stressed the robustness
Consumers today are hard-pressed to visit any retail store, hotel, restaurant or corporate business without encountering digital signage. From television programming to menus to advertising, businesses are using digital signage to entertain while informing customers and the trend is growing
Revlon South Africa is rolling-out additional in-store digital signage at its outlets in Edgars and Woolworths, in collaboration with Moving Tactics. A world leader in cosmetics, fragrance and personal care, Revlon has effectively been using brand communication and strong in-store
South African retail giants, Food Lover’s Market and FreshStop, are leveraging their retail sales success with the national roll-out of digital signage in their stores. In line with international trends and the proven increase in sales turnover for retailers who
Casio is launching a digital signage business at the end of this month (January 2013). According to the company, Casio Signage is a key feature and a powerful tool for helping retailers gain an edge over their competition by attracting
Marks & Spencer has appointed specialist digital customer engagement agency, Underwired, to work with its electronic customer relationship marketing team. According to Underwired, the work will cover strategic briefs as well as creative optimisation. Underwired specialises in creating insight-led marketing
David Martin, co-managing partner at the London retail design and branding agency, M Worldwide, believes e-tailers are poised to lead the resurgence in UK high streets High street occupancy levels are at an all-time low, internet shopping is increasing exponentially,
Restaurant chain, Brewers Fayre, is installing digital signage to promote its Buffet Place concept, which offers all-you-can-eat themed nights throughout the week. The signage is being supplied by Spectrum Interactive, a leading UK provider of public Wi-Fi and related services.
Uptake of digital signage among UK retailers has nearly quadrupled to 46,000 stores from 12,500 since 2007, according to new research commissioned by LG Electronics, a leading producer of digital signage products. And it is expected to rise to 58,000
LG Electronics has opened up the distribution of its new digital signage solution to its complete range of business-to-business re-sellers across the UK. The product was initially available exclusively through Middlesex-based AV trade distributor, Medium. According to LG Electronics, the
