Lyre’s, the world’s most awarded non-alcoholic spirits company, has signed a three year partnership with Alcohol Change UK as The Official Spirit of Dry January, starting January 2022. Alcohol Change is the charity behind Dry January; a world-renowned behaviour change
British pubs are failing to keep up with the needs and demands made by the young, digitally-savvy population – now dubbed Generation Y or The Millennials – putting them at risk of alienating this crucial target market and harming their long
The Feel Good Drinks Company is teaming up with the new Yogi Bear movie, releasing in UK cinemas on 11 February 2011, as official soft drinks partner and is launching an on pack promotion on its children’s range with a
Following the news of the royal engagement, the Feel Good Drinks Company is campaigning for a two-day Bank Holiday in 2011. While prime minister David Cameron has committed to a national holiday to celebrate the special occasion, the 100% natural juice drink
Independent soft drinks company, Feel Good Drinks, has launched a new range of Feel Good Kids drinks in Asda and Waitrose stores nationwide. According to the company, the new drinks are juicier with no added sugar and now provide kids
Beet It Stamina Shot, claimed to be the world’s first organic energy drink, has gone on sale in Holland & Barrett stores. Produced by James White Drinks, Beet It is a beetroot-based drink, available in a 7cl shot. According to
