With each passing day, the national pool of smokers seems to be going up in smoke, as Americans feel mounting pressure to quit for health and lifestyle reasons. When it comes time to put words into action and take that
Leading e-cigarette and e-liquid brand, VIP, has launched its first ever TV campaign with a duo of provocative 20 second ads which will be shown after the 9pm watershed. The campaign is claimed to represent the launch of a new generation of
On the 12 November 2013 at the Royal Society, the UK’s medical healthcare regulatory body MHRA will participate in a ground breaking meeting with over 200 international health professionals, e-cigarette stakeholders, scientists, policymakers and public health professionals to discuss the future
British American Tobacco has launched its first e-cigarette in the UK. The move follows the acquisition of CN Creative in December 2012. The company claims to be the first tobacco company to launch an e-cigarette in the UK market and, as such,
E-Lites, the leading UK e-cigarette brand, is sponsoring the MCE British Superbike Championship for the 2013 season. The partnership signals a return to motorsport for a smoking related product for the first time since tobacco related sponsorships ended in 2005.