E-Lites, the leading UK e-cigarette brand, is sponsoring the MCE British Superbike Championship for the 2013 season. The partnership signals a return to motorsport for a smoking related product for the first time since tobacco related sponsorships ended in 2005.
Electronic cigarette brand, E-Lites, is claiming a European market first with the launch of a TV advertisement for e-cigarettes containing nicotine. The national advertising campaign breaks in the UK on the 19 January 2013 on ITV, Channel 5 and satellite TV.
Electronic cigarette brand, E-Lites, is launching a new rechargeable product into the retail market and is going on sale in 20 Roadchef motorway service areas across the UK. Pitched as the most authentic tobacco alternative, with no tobacco, tar or