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Men’s grooming range, Lynx, unveils new brand identity

Men’s grooming range, Lynx, unveils new brand identity

Unilever has launched a new brand identity for its Lynx men’s grooming range (Axe as it is known globally).  The new look was developed by global brand design consultancy, Elmwood, which claims to have created a unique and sophisticated look and

04/02/2014 | health and beauty, Manufacturer news, Product Time | Read More
Hairy Bikers, Elmwood and All About Food tie to debut Hairy Dieters cooking sauces

Hairy Bikers, Elmwood and All About Food tie to debut Hairy Dieters cooking sauces

Hairy Bikers – Si King and Dave Myers – have teamed up with brand design consultancy Elmwood and All About Food on the launch of the Hairy Dieters range of healthy cooking sauces. Inspired by their recent mission to shed the pounds while

07/11/2013 | Product Time, Sauces | Read More
Morrisons aims to inspire customers to try new products with own brand BWS relaunch

Morrisons aims to inspire customers to try new products with own brand BWS relaunch

Morrisons has re-launched its entire range of own brand wines, beers and spirits working with design consultancy Elmwood. The rollout has been designed to inspire customers to try new products, giving them the confidence to make the right choices and

04/11/2013 | Retail News, Retailer News | Read More
Morrisons aims to be credible destination with new Little Big own label baby range

Morrisons aims to be credible destination with new Little Big own label baby range

Morrisons has launched a new own brand baby range, Little Big, created by design agency Elmwood. The range is said to provide parents with all the products they need to care for their baby including nappies, wipes and toiletries.  Elmwood

10/06/2013 | Own label, Product Time, Retail News, Retailer News | Read More

Co-operative wins responsible retailer title for fourth time in a row

The Co-operative Group has been named the UK’s most responsible retailer for the fourth year running at the Oracle Retail Week Awards 2011. The judges were impressed by the depth of retailer’s commitment to being a responsible business and the

22/03/2011 | Animal welfare, Carbon footprint, Community, Ethical sourcing, Fairtrade, Local sourcing, Retail News, Retailer News, Sustainability Time | Read More

Co-operative launches Eat In range of ready meals

The Co-operative is launching an Eat In range, featuring a selection of ready-to-cook meat and fish dishes and prepared vegetable accompaniments. Launching in Co-operative and Somerfield stores on 8 September 2010, The Co-operative Eat In range has been introduced in

06/09/2010 | Fresh fish, Fresh meat, Own label, Product Time, Ready meals | Read More

Co-operative rolls out higher welfare standard

The Co-operative is rolling out its Elmwood higher-welfare standard to its flavoured ready-to-eat chicken range. The retailer’s plain ready-to-eat chicken range already meets the Elmwood criteria. The flavoured varieties, which include Garlic & Herb Chicken Thighs and Chinese Chicken Kebabs,

25/06/2010 | Animal welfare, Ethical sourcing, Fresh meat, Marketplace, Product Time, Sustainability Time | Read More

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