More than two thirds of Millennial Men feel ‘brands’ are important as a way of expressing themselves to others; nearly two thirds of men under 34 say they like or follow brands on social media whilst younger men are the
News that Wyke Farms, the UK’s largest independent cheese producer and milk processor, is starting a summer sampling tour aimed at reaching more than 2m consumers should prompt other brands considering the same to be aware of the key factors in
Brands should consider adopting a more ‘consultative’ approach to certain research projects as a way of yielding a more informed and considered level of insight, says customer insight agency Engage Research, which believes there are lessons to be learned from the
The fact sales of premium ready meals grew in the UK by between 7% and 8% in 2013 whilst 65% of consumers say they want to eat fewer ready meals and cook more is a classic example of behavioural economics
United Biscuits’ announcement it is to revert to a former recipe for its digestive biscuits because some consumers had missed, what the company called, the ‘taste, texture and dunkability’ of the original recipe, highlights the importance of undertaking detailed and
With sales of children’s breakfast cereals under threat from both new product formats and from those who claim they contribute to childhood obesity, brands should use research to better understand the key messages on which marketing and communications should focus
Brands and retailers are readying themselves to do battle for the crown as the supplier most likely to deliver a stress-free, luxury Christmas to Britain’s austerity-weary families. Customer insight agency Engage Research says brands and retailers are positioning themselves to be the
The ability of brands and retailers to demonstrably understand the dynamic between consumers and their pets could be beneficial to commercial success across more than just the pet category. That’s the view of customer insight agency Engage Research following an announcement by
Waitrose’s announcement it is launching a new range of chilled soups with flavours including West Indian Chicken, Bombay Spiced Cauliflower & Carrot and Crème Fraiche and Coriander shows how suppliers need to ensure they understand the impact that changing consumer
Packaging can set up consumer perceptions of a product, according to customer insight agency Engage Research. Commenting on the announcement by wine brand Hardy’s that it is repackaging its products to give consumers a clearer understanding of the price tiering within
Two seemingly contradictory trends – one which suggests a rise in home cooking and another which projects double digit growth in the ready meals market – underline the importance of brands becoming more intimate with their consumers’ apparently contradictory behaviours,
Asda’s announcement it is launching a 180-strong children’s food range incorporating products taste-tested by children themselves underlines the importance for both brands and retailers of authentic consumer insights as part of the new product development process. That’s the view from leading customer insight
