There may have been a small uplift in economic recovery recently, but research shows consumers do not believe this will last. Over two-thirds (69%) of consumers have less confidence in the economy for 2021 than they do right now, Epsilon-Conversant’s
UK relaxes into new way of working – and loungewear emerges as winner with 49% increase in shopper demand
Demand for loungewear and casualwear has skyrocketed by 49% according to new data from Epsilon-Conversant, showing that retailers which highlight their most lockdown-friendly stock can reap the rewards. According to the year-on-year comparison, homeware purchasing has also risen by 41%
Display adverts preferred during Covid-19 crisis, as many consumers rate email and social ads ‘too overwhelming’, research shows
Consumers are happy with the amount of display ads currently shown by brands but feel overwhelmed by email and social media marketing, research from Epsilon-Conversant and CJ Affiliate has shown.
Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research from Epsilon-Conversant and CJ Affiliate has revealed. According to a study of 4,045 consumers across