British shoppers are buying in a far more ethical way than 10 years ago with more than two thirds (66%) of Brits considering the ethics of a product before they purchase, according to a new study by McCann. Comparatively, only
Shoppers aged under-35 are more likely than their older counterparts to shop ethically, cook from scratch and are more than twice as likely to think they will be better off in the year ahead, according to research from IGD ShopperVista.
Half (49%) of shoppers across four European countries expect to be buying more food and grocery products with ethical credentials in future, according to new research published by international food and grocery analysts IGD. IGD surveyed 2,700 shoppers about ethical