Tesco’s F&F is placing itself firmly on the fashion map with the launch of ‘Supermarket Woman’, the brand’s first global campaign created by ODD. The campaign introduces the brand’s new ‘Supermarket Woman’ campaign platform, which celebrates the fact that F&F
F&F, the fashion label owned by Tesco, is working with Hitachi Consulting, the provider of IT consulting and management consulting solutions and services, to implement a collaborative process portal that reduces the lead times for designing new products. The platform, delivered in 10 weeks and
A quarter of British shoppers are now turning to supermarket fashion brands such as Tesco’s F&F, Asda’s George and Sainsbury’s TU, according to research by marketing expert Tradedoubler. Increasing quality, competitive pricing and easy to use online services are now positioning supermarkets as a viable threat
Tesco claims it is making good progress with its plans to improve the shopping trip for UK customers and “Build a Better Tesco”, despite a 1.0% fall in like-for-like sales in the first quarter. Total UK sales including VAT and
