Our position at The Sterling Choice between client and candidate gives us a unique insight into the FMCG sector. Working closely alongside established brands and retailers, we are witnessing, first-hand, the challenges that the industry is facing and where changes
FMCG brands in the UK could be misspending millions of pounds a year through inefficient shopper marketing campaigns, according to one of the sector’s leading experts. Brands and their agencies spend around £1.5bn per year on shopper marketing, aiming to influence
Big River Solutions creates and delivers pragmatic solutions in shopper marketing and category development for forward-thinking FMCG brands. Christine Edwards, director at shopper marketing and category development specialist, Big River Solutions, gives FMCG brands on surviving the supermarket SKU cull A new
Coca-Cola is the world’s most popular brand, chosen 5.3bn times a year, according to Kantar Worldpanel’s Brand Footprint ranking. The soft drinks manufacturer reaches its number one spot by combining a high penetration of 44% with the highest global frequency of
Spar UK has launched a media centre, offering FMCG suppliers an opportunity to communicate their promotions with convenience customers in Spar stores across the UK. Based within its central office in Harrow, Spar said the media centre will provide suppliers with
