Branded and own-label FMCG suppliers need to urgently prepare for the prospect of retailer delisting by identifying the steps they need to take to defend themselves against delisting and put themselves in a powerful position to positively argue their case. That’s
FMCG suppliers need to become master storytellers to succeed with grocery retailers, says Bridgethorne
With retail multiples looking to downsize their ranges, especially in the context of cost price negotiations prompted by recent currency fluctuations, FMCG suppliers need to become master storytellers to remain competitive. Category and shopper management specialist Bridgethorne is urging suppliers to
FMCG suppliers need to be aware of retailer priorities and better prepared for their own ‘Marmite’ price conversation, says Bridgethorne
Category and shopper management specialist Bridgethorne has urged FMCG suppliers to be better prepared for potential cost price discussions with retail multiples, following Tesco’s temporary suspension of Marmite and other Unilever brands.
Shock has arrived on the back of the UK’s historic vote to leave the European Union and Prime Minister David Cameron’s decision to resign. This shock has resulted in a “Black Friday” effect in financial markets with the price of
The fragmentation of the grocery retail landscape across multiple channels is placing a strain on food and non-food FMCG suppliers to recruit account management professionals capable of creating and sustaining strategic rather than purely transactional relationships with retailers. That, according
Asda’s prediction up to 75% of its customers are likely to shop across stores and online channels at Christmas reinforces the importance for FMCG suppliers to better understand shopper behaviour before, at and after arrival at the point of purchase,