More consumers are choosing to buy clothes and footwear online rather than in store and according to new research from Forrester, this trend is set to continue as the marketplace adjusts to consumer demands and technology. By 2022 the number
VoiceSage’s Steve Robertson says recent analyst insights echo the breakthroughs of his own firm’s retail customers in an important aspect of customer outreach
Consumers want the same customer experience from online and offline shopping and retailers must deliver by ensuring their data strategy is in tune in order to provide a personalised shopping experience, says Martin Philpott, head of retail at information management services consultant, IMGROUP
Companies are failing to use digital channels to interact in real time with their customers and 83% of UK businesses still use telephone contact centres as their primary way of dealing with enquiries, a new study by IBM and Forrester has revealed.