Tesla, Yeti and Target have been highlighted as ‘brands of the year’ in a new Forrester report.
Productsup, the leading e-commerce data integration company, today released the findings of its commissioned study conducted by Forrester Consulting, “The Future of Commerce Technology.” The study, which surveyed 375 business decision-makers and directors in Europe and North America, found commerce
Forrester’s new touchless customer experience solution tracks real-time consumer feedback during pandemic
Forrester today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers expect safety,
One size doesn’t fit all: a great customer experience needs to factor in both customer and brand requirements, webinar finds
Retailers need to step into their customers’ shoes to really understand what they want and need from their online shopping experience and adapt their communications accordingly to reap the long-term benefits. This was one of the key takeaways from parcelLab’s
More consumers are choosing to buy clothes and footwear online rather than in store and according to new research from Forrester, this trend is set to continue as the marketplace adjusts to consumer demands and technology. By 2022 the number
VoiceSage’s Steve Robertson says recent analyst insights echo the breakthroughs of his own firm’s retail customers in an important aspect of customer outreach
Consumers want the same customer experience from online and offline shopping and retailers must deliver by ensuring their data strategy is in tune in order to provide a personalised shopping experience, says Martin Philpott, head of retail at information management services consultant, IMGROUP
Companies are failing to use digital channels to interact in real time with their customers and 83% of UK businesses still use telephone contact centres as their primary way of dealing with enquiries, a new study by IBM and Forrester has revealed.