Freezers left out in the cold as younger shoppers shun food ‘graveyards’, reports IGD
Freezers across the UK are ‘neglected’, ‘under-used’ and ‘under-appreciated’, with younger shoppers dubbing them ‘graveyards’ for food that is soon to go off, according to the latest consumer research from IGD ShopperVista. Eighteen to 34-year-olds are twice as likely to agree