Freezers across the UK are ‘neglected’, ‘under-used’ and ‘under-appreciated’, with younger shoppers dubbing them ‘graveyards’ for food that is soon to go off, according to the latest consumer research from IGD ShopperVista. Eighteen to 34-year-olds are twice as likely to agree
Leading food brand Birds Eye claims it is set to revolutionise the frozen aisle with Steamfresh – a new offering of recipes packed with vegetables that deliver on flavour and are cooked in innovative steam bags. The category leader in
The frozen food market has grown in value by 2.5%, according to the latest retail statistics from Kantar Worldpanel. The report values the frozen food market at just under £5.8bn. The Kantar Worldpanel statistics, which look at the 52 weeks
Almondy is encouraging retailers to make the most of National Coeliac Awareness Week (12-18 May 2014) and open themselves up to a gluten-free market that is forecast to be worth £519m by 2016. The Swedish baker is urging grocers to take a fresh look at
Plusfood has added two new flavours to its CHIXXS range of frozen chicken snacks. Inspired by flavours from around the world and created without the use of artificial colourings or preservatives, the CHIXXS range already includes three popular flavours –
Leading food brand Birds Eye is launching a premium range called Inspirations range, which it claims combines the finest and freshest ingredients with exciting flavour combinations. Providing busy consumers with superior evening meals, the Inspirations range forms part of Birds Eye’s new ‘Food of
Leading UK food brand Birds Eye is unveiling a new advertising campaign designed to change the view of frozen food from ‘fall back’ to ‘first choice’. The campaign is the first from Havas Worldwide who were brought on board in
The food industry must collaborate more and share information in order to win back consumer trust, according to speakers at British Frozen Food Federation’s annual business conference on 20 February 2014. As the government continues to talk of ‘green shoots’,
Leading UK food brand Birds Eye is launching Mashtags this month, a new product inspired by social media. Mashtags are made from British potatoes and feature shapes including the iconic hashtag, @ symbols and emoticons. Primed to get people talking
The British Frozen Food Federation has launched the UK’s first frozen food app; aimed at educating consumers about the benefits and variety that frozen food can offer to families. As growth is predicted in the frozen food industry in 2014,
Leading UK food brand Birds Eye claims it is breaking new ground for ready meal curries this month with the launch of a delicately spiced Chicken Balti and a rich and creamy Chicken Tikka Masala. The latest innovation from the
Bibigo is introducing vegetable steamed dumplings following the successful launch of a range of BBQ sauces and a frozen crispy dumplings range in Tesco stores and independent retailers nationwide. Bibigo is owned by CJ Foods, an established South Korean food
The frozen food market has again shown positive value growth – 2.5% year-on-year (yoy) – during a time when the retail industry is struggling to achieve any growth, bringing the industry’s value to more than £5.7bn. The latest market data
Frozen poultry specialist Plusfood UK has won new listings in cash & carry wholesalers Batleys and Bestway for its popular CHIXXS retail range. Inspired by flavours from around the world and created without the use of artificial colourings or preservatives
Georgia’s Choice has expanded its gluten free range of savoury snacks with three new lines: Fish Cakes: line caught cod, mashed potato and parsley coated in a crispy gluten free crumb Mexican Bean Bake: mildly spicy, beans, sweet potato with vegetables
Frozen food could save an average UK pub over £100,000 per annum, according to new research by the University of Salford for the British Frozen Food Federation (BFFF). Researchers created a business case using a ‘real life’ pub, analysing cost
Sales of ready meals have slowed due to rising prices, cash-strapped shoppers and the horsemeat scandal, according to data from SymphonyIRI Group. With sales of over £2bn in 2012, the market for ready meals has been a high growth category driven
Frozen food has achieved value growth in 25 out of the last 26 quarters, according to the latest figures released by Kantar Worldpanel. The figures show a year-on-year (yoy) value growth of 5.8% for the year to 25 November 2012.
Russian seafood company, Agama, has selected Leeds-based retail advertising agency, Gratterpalm, to create a consumer-targeted campaign. It aims to raise awareness of the Agama brand and drive sales of its premium products in what is currently a low and mid-tier dominated
Sales of frozen food continue to rise, despite difficult economic circumstances, and achieved 6% value growth for the year to 10 June 2012. The Kantar Worldpanel data shows the category has expanded its value in all product sectors year-on-year. This is
Frozen food retailer Iceland has launched a marketing campaign, which focuses on feedback from its customers and their experiences with the store. At the same time, Iceland has introduced a social media advocacy solution called GoRecommend. It aims to exploit the
Plusfood – a member of the BRF group, one of the world’s top 10 food companies and the world’s largest poultry business – has launched a range of frozen chicken snacks called Chixxs and won a listing in Tesco stores.
The British Frozen Food Federation (BFFF) has launched its Guide to the Storage and Handling of Frozen Foods 2012 edition to continue to facilitate a common approach to the frozen food supply chain in light of recent developments in the
Frozen food continues to thrive in the current economic environment with year-on-year growth of 6.1%, according to the latest market data from Kantar Worldpanel. The frozen food category has seen year-on-year value growth in all product sectors with frozen meat and poultry,
Asda has increased its share of the UK grocery market to a record 17.9%, according to the latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 18 March 2012. The UK’s second largest supermarket is
