A third of US beer drinkers are drinking craft beers produced in the US in favour of imported products, according to the latest research from Mintel. It found only a modest percentage of beer drinkers (13%) say they prefer domestic
Energy drinks/shots manufacturers are having difficulties attracting new customers in the US, despite a 136% increase in sales from 2005 to 2009, according to new research from Mintel. Three quarters (74%) of those surveyed say they don’t consume energy drinks/shots
Mintel research finds more US consumers are drinking alcohol at home, instead of in bars or restaurants. Among alcohol drinkers, 90% consume alcoholic beverages at home, compared to 77% who drink outside the home. Furthermore, those surveyed consume almost twice
