Pets at Home's VIP Club won the Best Loyalty Programme of the Year and the Best Long Term Loyalty Initiative at The Loyalty Magazine Awards 2017. The award winning VIP Club was powered by digital marketing agency, GI Insight and Havas Helia who
New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across
New GI Insight development director aims to drive the integration of online and offline customer data
GI Insight, the data marketing, customer insight and loyalty company, has confirmed the appointment of senior software executive Kevin Van Heerden as development director at a time when the firm is making significant advances in the integration of real-time data with other offline and
GI Insight reports it has bolstered its analytics team with three key appointments. Simon Scott has joined the customer insight and loyalty marketingcompany as head of client services and snalytics to manage the team in the delivery of timely, accurate data analysis and interpretation to clients.
Supermarkets are doing a better job of communicating with their customers in a meaningful way than other businesses, with consumers rating them well above firms in all other industry sectors, according to the new Customer Intimacy Index produced by database marketing specialist GI Insight. The Index also
In a Retail Times exclusive, Andy Wood, managing director at database marketing and loyalty schemes specialist, GI Insight, argues high street stores are becoming the showrooms for online shoppers and staff must adapt to provide consumers with a seamless shopping experience across