Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full.
Building on the popularity of their Secret Sofa collaboration, luxury ice cream brand Häagen-Dazs has once again teamed up with Secret Cinema, the pioneers of immersive storytelling, to announce the launch of a ‘The Drive-In’ at Goodwood Motor Circuit, as
Luxury ice cream brand Häagen-Dazs no longer includes a single-use plastic spoon in its mini cup multipacks. A move that the brand estimates will save 126 tonnes of plastic and will prevent the distribution of around 30 million plastic spoons
Luxury ice cream brand Häagen-Dazs continues its weekly home entertainment series with Secret Cinema – Secret Sofa. Airing this Friday is one of the world’s most tragic love stories, Baz Luhrmann’s adaptation of William Shakespeare’s Romeo + Juliet starring Leonardo
This Friday at 7.30pm, audiences can open their living room to one of the most successful British film franchises - James Bond - as Häagen-Dazs and Secret Cinema present the critically-acclaimed Casino Royale (2006) directed by Martin Campbell and starring
Luxury ice cream brand Häagen-Dazs has teamed up with Secret Cinema, the pioneers of immersive storytelling, to launch Secret Sofa – a weekly home entertainment series where audiences can create their own unique immersive cinema experiences – to tie in
Luxury ice cream brand Häagen-Dazs has announced it is both expanding its line of indulgent tubs with the launch of new Fruit Obsessions, as well as relaunching its range of handheld Sticks. The new SKUs will be on shelf from
Inspired by the rapid growth of coffee culture, General Mills’ premium ice cream brand Häagen-Dazs is launching its Barista Collection. Two indulgent new flavours - Brownie Macchiato and Caramel Chai Latte – are available now in pints and minicups.
Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the
Häagen-Dazs is launching two decadent seasonal edition flavours for winter indulgence – one returning and one brand new to the UK. The iconic brand is set to bring back the much-loved favourite Rum Raisin and introduce moreish Salted Caramel Cheesecake. As
Häagen-Dazs ramps up Wimbledon partnership with playful twist on classic Strawberries and Cream pairing
Häagen-Dazs will be a returning partner of the UK’s most iconic sporting and cultural event, The Championships, Wimbledon this year – announcing a bespoke tennis summer campaign including TV support. Now in its second year, the five-year Wimbledon partnership builds on
Iconic ice cream brand Häagen-Dazs has announced it is launching a mini-cups collection in the UK. In an industry-first, the brand has taken a ‘flavour approach’ to the range, with variants including Caramel Collection (including new flavour Speculoos Caramel Biscuit
General Mills France brings Häagen-Dazs ice cream merchandising to life with Dassault Systèmes’ 3D experience
Dassault Systèmes, the 3D experience company, a world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, has announced that General Mills France, a subsidiary of General Mills, one of the world’s leading food