Perfetti Van Melle, one of the world's largest manufacturers and distributors of confectionery and chewing gum, has commissioned new research that shows retailers are increasing range sizes, space allocated and store focus for Halloween this year.
New research from Central England Co-operative has revealed its customers' shopping habits when it comes to Halloween and reveals that more and more of us are choosing to mark the event – not just the kids.
This year Halloween will be a treat for retailers, with the event forecast to be worth £491m in 2018 (up 2.1% on last year) as consumers invest in the spooky occasion, according to GlobalData, a leading data and analytics company.
New research investigating UK household shoppers’ plans for Halloween has been launched today byleading retail and shopper marketing agency, Savvy. The findings, which reveal that 46 percent of UK shoppers are set to get involved in the occasion, predicts spending
The growing importance of Halloween as a retail shopping occasion underlines the importance for brands to exploit its potential by developing activation plans that are clearly linked to the specific needs of their target shoppers. Category management and shopper marketing expert
UK shopper traffic on Halloween is expected to rise by 7% when compared to the daily average, according to global retail intelligence specialist, ShopperTrak, as UK consumers embrace the festival and it becomes an established retail event. With an estimated £320m
Spar is bringing shoppers everything they need to create a haunting Halloween this October, with a range of super-spooky digital marketing content. In the run up to Halloween, Spar will be launching digital content including Tricks and Treats to make with
Asda has launched a virtual reality (VR) Halloween experience on YouTube. The video – which follows the adventures of four trick-or-treating children who wander into a haunted house – is a 360-degree video, perhaps a media first for grocery brands
Six out of 10 (62% of) families have bought or plan to buy Halloween items this year, according to the latest IGD ShopperVista research. The most popular items that they plan to buy more of this year are family themed, with
Zappar, a leader in Augmented Reality (AR) enabled products and entertainment, has teamed up with leading supermarket chain, Asda to bring to life the Asda ‘Spook Squad’ in-store and take-home Halloween kids activity, a concept developed by total brand experience
It’s all treat and no trick as Patchwork Pâté, the British producer of handmade foods from the Welsh countryside, releases its limited edition Halloween Hummus. Based on Patchwork Pâté’s classic hummus recipe, Halloween Hummus provides an extra kick, thanks to
New research investigating UK household shoppers’ plans for Halloween 2014 has been launched by leading retail and shopper marketing agency, Savvy Marketing. The survey reveals how shoppers plan to celebrate, how much they expect to spend and what they expect to see from
Shoppers will be turning to the supermarkets and value players for their convenience, range and price position this year as they stock up on Halloween treats, according to Verdict. While a more positive economic situation is on the horizon for
With UK consumers estimated to spend more than £300m on Halloween, POS supplier, UK Point of Sales, is urging retailers to get ready. As Halloween is fast becoming the third most significant spending festival, behind Christmas and Easter, research has shown the
Brands and retailers should be making greater use of insights into shopper attitudes towards special occasions in order to be better prepared for a Halloween, according to Bridgethorne, the category and customer management and shopper marketing specialist. Halloween 2012 was the
American drinks brand Royal Crown (RC) Cola is launching a limited edition red RC Dracola in Asda stores to target Halloween. The name Dracola was created by Asda customer, Jodie Daubny, following a nationwide competition this year. With its blood-red
The Co-operative Food is getting set for Halloween with the launch of a themed DIY Gingerbread Kit. The new Halloween gingerbread treats are available now in stores nationwide at £1.99 for a pack of five and on a ‘buy two for £3.00’ promotion
Spar UK says it is helping its retailers make the most of the huge sales opportunities Halloween provides with the launch of limited edition products. Limited edition Halloween-themed cupcakes, which are made with vanilla sponge, orange icing and feature ghost
Retailers should embrace events such as Halloween and bonfire night in a similar way to Christmas, according to leading point-of-sale expert, UK POS. According to the company, these events are becoming increasingly important in the economic climate and leading retailers
The Co-operative is launching a range of products for autumn and Halloween. In store from 7 September 2011 are autumnal desserts including The Co-operative Limited Edition Ginger Sponges; The Co-operative Limited Edition Spiced Apple Crumble and The Co-operative Truly Irresistible
