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Central England Co-op finds Halloween is no longer just for kids ​

Central England Co-op finds Halloween is no longer just for kids ​

New research from Central England Co-operative has revealed its customers' shopping habits when it comes to Halloween and reveals that more and more of us are choosing to mark the event – not just the kids.

18/10/2019 | Data Time, Research | Read More
All treats and no tricks as Halloween retail creeps up to almost half a billion pounds, says GlobalData

All treats and no tricks as Halloween retail creeps up to almost half a billion pounds, says GlobalData

This year Halloween will be a treat for retailers, with the event forecast to be worth £491m in 2018 (up 2.1% on last year) as consumers invest in the spooky occasion, according to GlobalData, a leading data and analytics company.

31/10/2018 | Data Time, Research, Retail News | Read More

Savvy predicts halloween retail spending to reach £367m

New research investigating UK household shoppers’ plans for Halloween has been launched today byleading retail and shopper marketing agency, Savvy. The findings, which reveal that 46 percent of UK shoppers are set to get involved in the occasion, predicts spending

27/10/2018 | Research, Retail Insight, Retail News | Read More
Don’t get spooked by Halloween – plan for specific needs of target shoppers, advises Bridgethorne

Don’t get spooked by Halloween – plan for specific needs of target shoppers, advises Bridgethorne

The growing importance of Halloween as a retail shopping occasion underlines the importance for brands to exploit its potential by developing activation plans that are clearly linked to the specific needs of their target shoppers. Category management and shopper marketing expert

24/10/2018 | Comment, Opinion Time | Read More
Shopper visits tipped to increase 7% on daily average as spend on Halloween rises, ShopperTrak reports

Shopper visits tipped to increase 7% on daily average as spend on Halloween rises, ShopperTrak reports

UK shopper traffic on Halloween is expected to rise by 7% when compared to the daily average, according to global retail intelligence specialist, ShopperTrak, as UK consumers embrace the festival and it becomes an established retail event. With an estimated £320m

25/10/2017 | Data Time, Research | Read More
Spar content gets shoppers ready for haunting Halloween

Spar content gets shoppers ready for haunting Halloween

Spar is bringing shoppers everything they need to create a haunting Halloween this October, with a range of super-spooky digital marketing content. In the run up to Halloween, Spar will be launching digital content including Tricks and Treats to make with

20/09/2016 | Convenience and independent retailers, Retail News, Retailer News | Read More
Asda launches virtual reality (VR) Halloween experience on YouTube

Asda launches virtual reality (VR) Halloween experience on YouTube

Asda has launched a virtual reality (VR) Halloween experience on YouTube. The video – which follows the adventures of four trick-or-treating children who wander into a haunted house – is a 360-degree video, perhaps a media first for grocery brands

29/10/2015 | Retail News, Retailer News | Read More
Halloween will have family focus, IGD ShopperVista research shows

Halloween will have family focus, IGD ShopperVista research shows

Six out of 10 (62% of) families have bought or plan to buy Halloween items this year, according to the latest IGD ShopperVista research. The most popular items that they plan to buy more of this year are family themed, with

31/10/2014 | Data Time, Research | Read More
Asda and Zappar join forces to bring an extra level of spook to Halloween

Asda and Zappar join forces to bring an extra level of spook to Halloween

Zappar, a leader in Augmented Reality (AR) enabled products and entertainment, has teamed up with leading supermarket chain, Asda to bring to life the Asda ‘Spook Squad’ in-store and take-home Halloween kids activity, a concept developed by total brand experience

16/10/2014 | Retail News, Retail Technology, Retailer News | Read More
Patchwork Pâté launches limited edition Halloween Hummus

Patchwork Pâté launches limited edition Halloween Hummus

It’s all treat and no trick as Patchwork Pâté, the British producer of handmade foods from the Welsh countryside, releases its limited edition Halloween Hummus. Based on Patchwork Pâté’s classic hummus recipe, Halloween Hummus provides an extra kick, thanks to

10/10/2014 | Pâtés and spreads, Product Time | Read More
Young adults fuel appetite for a growing Halloween market, Savvy Marketing finds

Young adults fuel appetite for a growing Halloween market, Savvy Marketing finds

New research investigating UK household shoppers’ plans for Halloween 2014 has been launched by leading retail and shopper marketing agency, Savvy Marketing. The survey reveals how shoppers plan to celebrate, how much they expect to spend and what they expect to see from

29/09/2014 | Data Time, Research | Read More
Verdict: grocers to benefit from Halloween as consumers celebrate with seasonal food

Verdict: grocers to benefit from Halloween as consumers celebrate with seasonal food

Shoppers will be turning to the supermarkets and value players for their convenience, range and price position this year as they stock up on Halloween treats, according to Verdict.  While a more positive economic situation is on the horizon for

29/10/2013 | Data Time, Research | Read More
POS firm urges UK retailers to get stores ready for £300m+ Halloween opportunity

POS firm urges UK retailers to get stores ready for £300m+ Halloween opportunity

With UK consumers estimated to spend more than £300m on Halloween, POS supplier, UK Point of Sales, is urging retailers to get ready. As Halloween is fast becoming the third most significant spending festival, behind Christmas and Easter, research has shown the

19/09/2013 | Retail equipment, Retail News, Retailer News, Services Time | Read More
Bridgethorne: retailers should use insights into special events to prepare for Halloween

Bridgethorne: retailers should use insights into special events to prepare for Halloween

Brands and retailers should be making greater use of insights into shopper attitudes towards special occasions in order to be better prepared for a Halloween, according to Bridgethorne, the category and customer management and shopper marketing specialist. Halloween 2012 was the

17/09/2013 | Comment, Opinion Time | Read More
Asda launches ‘fang-tastic’, limited edition, red ‘RC Dracola’ for Halloween

Asda launches ‘fang-tastic’, limited edition, red ‘RC Dracola’ for Halloween

American drinks brand Royal Crown (RC) Cola is launching a limited edition red RC Dracola in Asda stores to target Halloween. The name Dracola was created by Asda customer, Jodie Daubny, following a nationwide competition this year. With its blood-red

29/10/2012 | Manufacturer news, Product Time, Retail News, Retailer News, Soft drinks | Read More
Co-operative Food launches Halloween-themed DIY gingerbread kit

Co-operative Food launches Halloween-themed DIY gingerbread kit

The Co-operative Food is getting set for Halloween with the launch of a themed DIY Gingerbread Kit. The new Halloween gingerbread treats are available now in stores nationwide at £1.99 for a pack of five and on a ‘buy two for £3.00’ promotion

16/10/2012 | Cakes, Product Time | Read More
Spar UK launches limited edition, price-marked Halloween-themed treats

Spar UK launches limited edition, price-marked Halloween-themed treats

Spar UK says it is helping its retailers make the most of the huge sales opportunities Halloween provides with the launch of limited edition products. Limited edition Halloween-themed cupcakes, which are made with vanilla sponge, orange icing and feature ghost

08/10/2012 | Cakes, Product Time | Read More
UK POS offers retailers top display tips for Halloween

UK POS offers retailers top display tips for Halloween

Retailers should embrace events such as Halloween and bonfire night in a similar way to Christmas, according to leading point-of-sale expert, UK POS. According to the company, these events are becoming increasingly important in the economic climate and leading retailers

22/08/2011 | Retail equipment, Services Time | Read More
Co-operative unveils new lines for autumn and Halloween

Co-operative unveils new lines for autumn and Halloween

The Co-operative is launching a range of products for autumn and Halloween. In store from 7 September 2011 are autumnal desserts including The Co-operative Limited Edition Ginger Sponges; The Co-operative Limited Edition Spiced Apple Crumble and The Co-operative Truly Irresistible

15/07/2011 | Cakes, Confectionery, Convenience and independent retailers, Own label, Product Time, Retail News, Retailer News | Read More

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