With demand rapidly changing during the COVID-19 pandemic, beverage producers need more accurate forecasting capabilities to stay ahead of the thirsty consumer. That’s why HEINEKEN, the world's most international brewer, has expanded its demand planning capabilities with Blue Yonder, a
The wait is over. The UEFA Champions League is back and, to celebrate its return, Heineken® has symbolically 'painted' the city of Lisbon, Portugal, where the tournament will reach its conclusion between 12 and 23 August.
HEINEKEN today announces its flagship non-alcoholic beer brand, Heineken 0.0%, will take over the sponsorship of the UEFA Europa League competition when the tournament resumes on 5 August 2020. The partnership represents the largest ever single sponsorship deal involving a non-alcoholic beer brand.
Neighbourly.com, the platform that connects local community projects with companies that want to make a difference, has announced that HEINEKEN UK is the latest major business to join the platform. HEINEKEN is the UK’s leading cider, beer and pub business. The
Frozen food massively overtrades online versus the total grocery category, Francis Nicholas, group head of e-commerce at Birds Eye parent, Nomad Foods, revealed at a roundtable hosted by performance marketing company HookLogic. Nicholas told panelists Birds Eye’s online business accounted for
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote low alcohol beverage Foster’s Radler and launch the new Bulmers Cider ‘moderation’ range. Space has been tasked with establishing Heineken’s foothold in the ‘moderation’ category through
Foster’s Radler, Heineken’s new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity
Desperados, the Heineken-owned premium packaged lager, has brought the music festival experience to shoppers with a unique live brand experience. Shoppers at Tesco last week were given the chance to win tickets to music festivals, virtually crowd surf and sample
GS1 UK, the not-for-profit supply chain standards and solutions organisation, is launching new guidelines from the eCom Standards and Implementation Group (eSIG), which will make it easier and cheaper for retailers and their suppliers to deploy Advanced Shipping Notifications (ASNs).
Heineken has teamed up with BT to provide free Wi-Fi to drinkers at nearly 100 London pubs and bars. The duo plan to extend the service to a further 200 pubs across the UK by the end of 2012. Customers
