Premiumization will help Heineken to weather inflationary pressures, says GlobalData
Following today’s release of Heineken’s figures for Q1 FY2021/22; Amira Freyer-Elgendy, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view: “Net profit of €417m far exceeded the €168m achieved last year and surpassed pre-COVID levels (Q1