Homebase, one of the UK's leading home improvement and garden retailers, launched its Christmas campaign entitled ‘Let the Festivities Begin’ which saw it return to TV screens with its ‘Monster Fairy’ advert – it’s first Christmas TV spot since 2015.
Homebase has launched its first advertising campaign since announcing its turnaround plans earlier this year and appointing Atomic as the lead strategic & creative agency.
UK and Ireland based DIY retailer Homebase has appointed Atomic London as its lead creative agency after running a two-month pitch process to find a new creative partner.
Wesfarmers’ disastrous acquisition of Homebase and the announced closure of nearly a fifth of its 250 stores have led to Homebase losing 2.9 percentage points of the DIY market, says GlobalData, a leading data and analytics company.
Acquiring Home Retail Group would have been a major coup for Sainsbury’s, according to the e-commerce agency, Ampersand.
“Taking Argos, with its robust multi-channel offering, under its wing would have certainly boosted Sainsbury’s proposition," Darryl Adie, the Ampersand managing director,
CoreMedia, a leading digital experience (DX) company, has announced that leading UK retailer Homebase has deployed CoreMedia LiveContext 2.0 – a next-generation digital engagement application – to help provide a more visually engaging and immersive customer experience for its online store.
Homebase, one of the UK’s leading home enhancement retailers, has launched a new smartphone and tablet mobile applications to support its intent to create a more inspirational and digital experience for its customers. The app, which will run on multiple
Home Retail Group report it has successfully gone live with an enterprise social media management platform to further strengthen its multi-channel offering for its Argos, Homebase and Habitat brands. The retail group selected customer contact technology specialist Sabio to deploy a social customer service solution that has already
Homebase has unveiled a brand new campaign that aims to bring to life the magic of transforming your home at Christmas. The new 30 second Homebase ad, written by Leo Burnett and produced by Hogarth Worldwide, shows a family changing
As part of its store of the future retail estate refresh programme, Homebase has unveiled the blueprint for its DIY store concept, designed by integrated brand communications agency Refinery. The result of in-depth research designed help to future-proof the DIY
Asda, Co-op, Dune, Furniture Village, Greggs, Homebase, Hotel Chocolat, John Lewis, M&M Direct, Mothercare and The Otto Group are among the retail names appearing at the RBTE conference, 11-12 March 2014. According to event organisers, a vast range of topics