Homebase has launched its first advertising campaign since announcing its turnaround plans earlier this year and appointing Atomic as the lead strategic & creative agency.
UK and Ireland based DIY retailer Homebase has appointed Atomic London as its lead creative agency after running a two-month pitch process to find a new creative partner.
Wesfarmers’ acquisition of Homebase led to market share dropping from 7.7% to 4.8% in five years, says GlobalData
Wesfarmers’ disastrous acquisition of Homebase and the announced closure of nearly a fifth of its 250 stores have led to Homebase losing 2.9 percentage points of the DIY market, says GlobalData, a leading data and analytics company.
Multi-channel offering at Argos would be boost for Sainsbury’s proposition, says e-commerce specialist
Acquiring Home Retail Group would have been a major coup for Sainsbury’s, according to the e-commerce agency, Ampersand. “Taking Argos, with its robust multi-channel offering, under its wing would have certainly boosted Sainsbury’s proposition," Darryl Adie, the Ampersand managing director,
CoreMedia, a leading digital experience (DX) company, has announced that leading UK retailer Homebase has deployed CoreMedia LiveContext 2.0 – a next-generation digital engagement application – to help provide a more visually engaging and immersive customer experience for its online store.
Homebase, one of the UK’s leading home enhancement retailers, has launched a new smartphone and tablet mobile applications to support its intent to create a more inspirational and digital experience for its customers. The app, which will run on multiple
Home Retail Group report it has successfully gone live with an enterprise social media management platform to further strengthen its multi-channel offering for its Argos, Homebase and Habitat brands. The retail group selected customer contact technology specialist Sabio to deploy a social customer service solution that has already
Homebase has unveiled a brand new campaign that aims to bring to life the magic of transforming your home at Christmas. The new 30 second Homebase ad, written by Leo Burnett and produced by Hogarth Worldwide, shows a family changing
As part of its store of the future retail estate refresh programme, Homebase has unveiled the blueprint for its DIY store concept, designed by integrated brand communications agency Refinery. The result of in-depth research designed help to future-proof the DIY
Asda, Co-op, Greggs, Homebase, John Lewis and Mothercare among retailers to feature in RBTE conference line up
Asda, Co-op, Dune, Furniture Village, Greggs, Homebase, Hotel Chocolat, John Lewis, M&M Direct, Mothercare and The Otto Group are among the retail names appearing at the RBTE conference, 11-12 March 2014. According to event organisers, a vast range of topics
The Institute of Customer Service has announced representatives from leading retailers will present at its annual conference. The event, focusing on ‘Customer Service: Strategies for the new global economy’, will take place at the Lancaster London Hotel on 25 February 2014. Exploring how
PEC, a Bradford-based shopfitting firm, which lists the supermarket Morrisons as a customer, has opened a London office as part of its plans to grow the business by £2m in 2012. The company, established in 1977, has grown from a
Scrap gold firm Hatton Garden Metals has joined forces with Argos to offer vouchers for the retailer and its sister company, Homebase, in exchange for unwanted gold. Hatton Garden Metals will offer customers 10% more than the value of the
Homebase has launched an interactive digital media solution, which allows customers to upload photographs of their rooms to a touch screen and create their own decorative looks. The Create the Look solution has been provided by Qmatic, a leader in