Delivering a consistent customer experience across all channels is a key challenge for global logistics professionals, according to a new study by supply chain specialist Iptor Supply Chain Systems.
Iptor’s study surveyed the views of 500 supply chain decision makers in
Half (50%) of UK retailers are investing in in-store location-based technologies – such as iBeacons – as consumers expect a continuation of the personalised digital experiences found online. New IDC insight, sponsored by Adobe, also reveals that 30% of retailers are
The UK leads the rest of Europe in the adoption and usage of personalisation technology when shopping online, according to a study released today by IDC and RichRelevance. The study, which surveyed 1,000 consumers in the UK, Germany and France,