in-store marketing – Retail Times

IRI partners with Capture to help supermarkets track effectiveness of in-store marketing

A new technology partnership is about to provide unprecedented insights into the relationship between shoppers, retailers and brands in supermarkets up and down the country. IRI, a leading market insight provider, has partnered with Capture to roll-out a measurement method that

Drive retail sales with in-store media marketing, says specialist

In-store media marketing solutions enhance branding, drive impulse purchases and increase foot traffic by improving the shopping experience for customers, says Lorne Abony, chief executive and chairman at in-store marketing company Mood Media Corporation Here’s the dilemma: you’ve managed to