Kantar Media TGI – Retail Times

New consumer analysis by Kantar Media TGI unveils seven British shopper types

Seven mutually exclusive groups of British shoppers, each built around their key grocery shopping traits, have been identified by Kantar Media TGI in its new Shopper Archetypes study. It reveals factors other than saving are of significantly greater importance to the

Voucher sites and coupons enjoy surge in popularity, Kantar Media TGI reveals

Web sites offering daily deals continue to gain in popularity, according to new research from Kantar Media TGI. It found 68% of shoppers agree with the statement: I always look out for special offers. And, nearly half (48%) say they