Shoppers stocked up on lager in eager anticipation of the first England game of the UEFA Euro 2016 Football Championships last Saturday, adding an additional £10.4m of sales to the UK’s supermarkets said IRI, the global provider of big data
Leading Japanese premium lager Asahi is inviting customers to take part in a super-slow motion video booth experience, where a single sip of beer lasts for up to half a minute. The ‘Asahi Slow-Mo Booth’, enables up to four people to
Whitstable Bay Blonde, the premium lager from Shepherd Neame’s Faversham Steam Brewery, is sporting new packaging for its 12x330ml SKU to achieve better stand-out on shelf. A contemporary refreshing, golden lager, Whitstable Bay Blonde is named after the vibrant coastal
Foster’s Radler, Heineken’s new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity
Desperados, the Heineken-owned premium packaged lager, has brought the music festival experience to shoppers with a unique live brand experience. Shoppers at Tesco last week were given the chance to win tickets to music festivals, virtually crowd surf and sample
