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Optimistic Brits get the lager in as the Euro 2016 Football Championships kick off

Optimistic Brits get the lager in as the Euro 2016 Football Championships kick off

Shoppers stocked up on lager in eager anticipation of the first England game of the UEFA Euro 2016 Football Championships last Saturday, adding an additional £10.4m of sales to the UK’s supermarkets said IRI, the global provider of big data

17/06/2016 | Data Time, Research | Read More
Japanese premium lager, Asahi, launches super slow motion video booth

Japanese premium lager, Asahi, launches super slow motion video booth

Leading Japanese premium lager Asahi is inviting customers to take part in a super-slow motion video booth experience, where a single sip of beer lasts for up to half a minute. The ‘Asahi Slow-Mo Booth’, enables up to four people to

10/03/2016 | Alcoholic drinks, Beer, Product Time | Read More
Shepherd Neame launches new-look packaging for Whitstable Bay Blonde 12x330ml case

Shepherd Neame launches new-look packaging for Whitstable Bay Blonde 12x330ml case

Whitstable Bay Blonde, the premium lager from Shepherd Neame’s Faversham Steam Brewery, is sporting new packaging for its 12x330ml SKU to achieve better stand-out on shelf. A contemporary refreshing, golden lager, Whitstable Bay Blonde is named after the vibrant coastal

06/11/2015 | Alcoholic drinks, Beer, Product Time | Read More
Foster’s Radler refreshes shoppers with new experiential campaign at Tesco stores

Foster’s Radler refreshes shoppers with new experiential campaign at Tesco stores

Foster’s Radler, Heineken’s new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity

09/09/2013 | Alcoholic drinks, Beer, Manufacturer news, Product Time, Retail News | Read More
Heineken lager, Desperados, takes festival spirit to Tesco with brand experience

Heineken lager, Desperados, takes festival spirit to Tesco with brand experience

Desperados, the Heineken-owned premium packaged lager, has brought the music festival experience to shoppers with a unique live brand experience. Shoppers at Tesco last week were given the chance to win tickets to music festivals, virtually crowd surf and sample

06/09/2013 | Alcohol, Manufacturer news, Retail News, Retailer News | Read More

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