Life – Retail Times

Maxxium UK appoints Life as lead shopper marketing agency

Independent integrated agency Life has been appointed lead shopper marketing agency by Maxxium UK – part of the global sales and distribution alliance between Beam Suntory and Edrington. Life will work on a number of brands within the portfolio including

Tesco must divine data to put innovation back at the heart of its business, says FMCG marketing agency

Ian Humphris, joint managing director at integrated FMCG marketing agency LIFE, claims Tesco’s new CEO must put data at the centre of its turnaround “As Dave Lewis settles into the biggest retail job in Britain this October, replacing Tesco chief