The British Fashion Council is again looking to match the in-person catwalk creativity displayed at London Fashion Week (LFW) and tailor the supporting digital experience. Appointed as the digital agency for London Fashion Week for the year, IBM will redesign
Local fashion retailers will be celebrating London Fashion Week for more than its design inspiration, after seeing sales on Saturday jump by 68% compared to the previous month, and increase by 24% over the week compared to Fashion Week last year.
Now as high-tech as it is high-fashion, excitement around London Fashion Week is as much about the new collections as it is the innovative technologies and strategies being employed to show and promote them. While it’s now expected that designers
The Topshop Unique show for London Fashion Week did little to raise the profile of the high street brand, according to insight from Starcount. Topshop’s efforts to "democratise fashion" seem to be misfiring; the brand gained a minimal amount of new
Top fashion label palmer//harding is preparing to wow the crowds at London Fashion Week with its latest collection inspired by luxury writing brand Sheaffer. The brands have collaborated for the fourth time with the result being a fashion collection that
As the London Fashion Week frenzy dies down, Carol Rashti, marketing director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers: Turn social
Turkish fashion designer Hakaan Yildirim made his debut at London Fashion Week on Tuesday (16 September 2014) through DHL Exported, a programme which is designed to assist up-and-coming fashion designers to expand their brands internationally. H by Hakaan Yildirim showcased the spring/summer 2015
Burberry has topped a list of the most tweeted designers at London Fashion Week, according to an analysis by Hotwire PR, which examined the key trends driving conversations around the show. The study reveals that designer’s use of fashion technology played
The Fairtrade Foundation is encouraging big name designers to design with Fairtrade cotton to mark the fifth anniversary of the ethically sourced product. It has put together an exhibition of celebrity photographs, wearing Fairtrade cotton clothes, taken by Trevor Leighton,
