Tiendeo.co.uk, a market leading website and app for online catalogues and offers, has implemented a new function in its mobile app for managing loyalty cards. The launch of this new tool strengthens the Spanish start-up’s position as an invaluable point
Loyalty schemes have been one of the huge marketing successes of British commerce in the last decade. In fact, a recent research study from 3radical has found that 93% of Brits have at some point signed up to be a
Global experience design agency, Foolproof, has released new research that indicates a decline in consumer appetite for the traditional loyalty card and highlights the future opportunities for mobile loyalty initiatives.
Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets, reveals a study by CloudZync. The research, which polled 2000 consumers, highlights that while
Over two thirds of British shoppers (70%) say holding a loyalty card makes them feel more faithful to a particular brand. The figures, researched by leading plastic card manufacturer, Plastic Card Services, also show supermarkets rank the most highly for
Former Tesco chairman, Ian MacLaurin, claims electronic receipts are poised to have as big an impact on the retail industry as the loyalty card and is chairing a company, which is launching the technology in the UK. Lord Maclaurin is
Rob Nicholls, managing director of plastic card manufacturer, Plastic Card Services (PCS), explores current trends in the loyalty card market and looks at potential applications in the retail sector With around 85% of households in the UK reportedly having at