A study of over 1,500 shoppers by TCC Global, a leading global retail marketing company has found that one in six (16%) of all shoppers have switched their main store over the last 12 months. 39% of shoppers said that
Credit card issuers in the US are working harder than ever to retain existing customers and attract new ones, according to Mintel Comperemedia, a service that provides direct marketing intelligence. Credit card mailings are up dramatically from this time a
Instant redemption opportunities, such as cash back at the checkout, are most likely to entice consumers to choose one loyalty programme over another. That’s one of the findings of new research from Mintel in the US, which explores how shoppers
