American Express loyalty programme, Plenti, launches in US with leading retail brands

Plenti, the first US-based loyalty coalition, has announced the programme is now available to consumers online at and at thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti, a programme operated by American Express, offers members numerous ways to earn points and